2013-02-14 17:55:19 -
New York: Maxifier, the global leader in programmatic premium optimization, today announced the addition of Gerry Garcia as chief financial officer. Garcia, who brings more than 15 years of financial leadership, will be responsible for leading the development and execution of Maxifier’s financial plans and supporting the needs of the organization and executive team.
Garcia brings extensive experience in building finance and operations departments and has held a number of financial leadership roles at media and technology companies. Most recently, he was vice president, finance, at Publicis Life Brands Medicus, part of the Publicis Healthcare Communications Group (PHCG) global network. While there, he successfully led Publicis Life Brands Medicus to become the premier agency in the network, onboarding two major clients
to increase year on year revenues by 32 percent. He has also worked as vice president, finance and operations, at Havas Life. Prior to his agency experience, Garcia assisted in the launch of LTB Media from the UK to the United States, and was part of the executive team at Panther Express.
“I am thrilled to be joining Maxifier at such a high-growth time for the company,” said Garcia. “My background in global media agency networks and technology businesses, as well as my international finance and accounting experience, will help to further the success of Maxifier and facilitate growth across the company. Maxifier is made up of industry veterans, and I am excited to join the team and contribute to a successful future.”
“We’re very excited to bring Gerry on to the Maxifier team and have no doubt that he will hit the ground running,” said Anthony Katsur, Maxifier CEO. “His diverse professional background makes him the perfect candidate to lead and build the finance department at Maxifier. Plus, because of his expertise in both the United States and the UK, Gerry’s worldwide financial knowledge is invaluable as we continue our global expansion.”
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier’s cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier optimizes more than 3 billion impressions each month for leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.
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