2013-09-17 15:51:08 - Aims to exceed last year’s participation
Delhi, 17th September, 2013: In continuation of its commitment to help people lead healthier and happier lives, Max Bupa Health Insurance today announced the launch of Max Bupa Walk for Health 2013 in Delhi and Mumbai. Max Bupa Walk for Health is a first of its kind health initiative that aims to motivate people to incorporate walking as an exercise into their daily routine. This will be the second edition of the calendar event which saw massive response from 18,000 people in 2012.
Max Bupa Walk for Health 2013 will hold three categories- Adults, Children and Elderly. They will pledge their allegiance to include walking as an integral part of their lives. This year the distance for each category will
be 5kms walk for Adults and avid walkers and 2kms walk for Senior citizens and children.
This year, Max Bupa Walk for Health is focused on Delhi and Mumbai, as owing to a sedentary lifestyle, people living in these metropolises are more prone to stress and lead an unhealthy life. Prominent as the IT/Telecom and BFSI hubs of India, the people in these cities work long hours which leaves them with hardly any spare time to exercise. Bupa’s global research in 13 countries has revealed that high stress level, unhealthy diets and sedentary lifestyle has high negative impact on people’s health.
Taking its philosophy of your health first to the next level, Max Bupa’s Walk for Health initiative aims to inspire people to build more walking into their daily routine. After witnessing the success of last year’s walk, Max Bupa continues to hold monthly mini walks to keep the people motivated and embrace walking as an exercise.
Speaking on the occasion, Manasije Mishra, CEO, Max Bupa Health Insurance said, “At Max Bupa, our purpose is to help our customers lead healthier and more successful lives. Max Bupa Walk for Health received a tremendous response in 2012 and successfully mobilized more than 18,000 people to walk. This year, our focus is Delhi and Mumbai, India’s largest cities where people are possibly experiencing high stress level, considerable pollution and difficult lifestyles. We believe that if we can get people to change their lifestyles and start walking in these cities then we can make a significant impact on the health of our fellow citizens.”
“A Max Bupa research shows that walking is the most preferred form of exercise with 56 percent of people who exercise, opting for it.” Manasije added.
www.walkforhealth.in, is a dedicated website on the initiative that has been created for participants to register online with their friends and family and get access to useful tips on walking. Participants can also register free of cost at Bookmyshow.com and toll free number 1800 3010 3333 and on the interactive Facebook page www.facebook.com/MaxBupaHealthInsurance
Max Bupa Walk for Health 2013 will be flagged off on 20th October in Delhi and Mumbai.
Note to Editors:
About Max Bupa Health Insurance
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.
Strong Network of 2000 hospitals
Max Bupa Health Insurance has a direct working relationship with a network over 2000 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
About Max India
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.
The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.
About Bupa: 65 years of Health and Care
Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.