2013-03-26 09:28:56 -
Nestlé S.A. /
Marking 20 years of supporting the dairy industry in Morocco
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Nestlé is highlighting its commitment to the development of the global dairy
industry by marking the 20(th) anniversary of its factory in Morocco.
The facility in the city of El Jadida has helped to increase dairy production
and improve the quality of fresh milk it sources in the country, since it opened
Over the past two decades the annual amount of milk collected has increased from
6.6 million litres to 80 million litres, sourced from around 16,000 farmers.
The factory produces Nestlé branded products such as Nido, Nescafé, Cerelac and
"The 20(th) anniversary celebration of our
El Jadida factory reiterates our
commitment to our long-term presence in this region - in successful and
challenging times," said Nandu Nandkishore, Nestlé's Head of Zone Asia, Oceania,
Africa and the Middle East.
"Thanks to this factory, we have been closer to our Moroccan consumers and able
to better adapt our products to their needs and preferences, enabling us to
offer high-quality food products that provide nutritional value," he added.
The factory in El Jadida has reduced its environmental impact over the past few
A wastewater treatment unit has cut the amount of water it uses by nearly a
It has also reduced water consumption by nearly 10% in the production of Nescafé
Creating shared value
Nestlé's work to boost dairy production in Morocco is part of its approach to
business, which it calls Creating Shared Value.
Rural development is one of Nestlé's three key CSV focus areas, as well as
nutrition and water.
Literacy for women
Nestlé in Morocco is improving the health of women and children in the country.
As part of Nestlé's support of a UN initiative called 'Every Woman Every Child',
the company sponsors the Zakoura Education Foundation in Morocco to help around
80,000 adults, almost all of whom are women, to complete a literacy programme.
More than 21,000 school girls have also been able to benefit from primary
education as part of the initiative.
Nestlé in Morocco and the Zakoura Education Foundation have helped to create
nearly 50 schools over the past 16 years.
Since 2010 some of these schools have benefited from the Nestlé Healthy Kids
Under the programme, the company works with partners in different countries to
teach over six million children in 60 countries the value of good nutrition and
physical activity. By 2016 it aims to extend the programme to 70 countries.
Mr Nandkishore was joined at the El Jadida factory anniversary event by Mouad El
Jamai, Governor of El Jadida province; Roger Stettler, Senior Vice President for
Nestlé S.A.; and David Saudan, Chief Executive Officer for Nestlé Morocco.
Nestlé Morocco www.nestlemaghreb.com/Pages/nestle.aspx
Creating Shared Value at Nestlé www.nestle.com/csv
Rural development at Nestlé - Milk www.nestle.com/csv/ruraldevelopment/milk
Read more about Nestlé in Morocco:
Nestlé supports global dairy industry with new partnership in Morocco
Nestlé commits to support the UN Every Woman Every Child initiative
Tel: +41 21 924 2200
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Source: Nestlé S.A. via Thomson Reuters ONE