2012-02-18 10:02:07 - New Consumer Goods market report from Business Monitor International: "Turkey Consumer Electronics Report Q1 2012"

Turkey's domestic consumer electronic device market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected to be worth about US$10.3bn in 2012. Demand is expected to increase at a compound annual growth rate (CAGR) of 13.0% to US$17.0bn by 2016, driven by growing popularity of digital lifestyle devices such as LCD TV sets, notebook computers and digital cameras, as well as rising incomes and lower prices.

In 2011 the consumer electronic market benefited from the strong purchasing power of the Turkish consumer. However, there was some evidence that authorities' attempts to curb demand and limit credit growth by use of macroprudential measures was beginning to work. Consumer loan growth had already begun

to show signs of moderation, albeit modest, by mid-2011.


Full Report Details at
- www.fastmr.com/prod/329574_turkey_consumer_electronics_report_q1 ..


BMI believes the macroeconomic fundamentals are supportive of ongoing growth in Turkish consumer electronics spending. Digital camera penetration is expected to reach 80% in 2012 and PC penetration is projected to reach 33% by 2016, while mobile subscriber penetration has reached 80%.

Computers

Computer hardware accounted for about 63% of Turkey's consumer electronics spending in 2011 and will continue to be the largest product segment. BMI forecasts Turkish computer hardware sales of US$6.6bn in 2012, up from US$5.5bn in 2011. Computer hardware CAGR for the 2012-2016 period is forecast at about 14.0%, in the context of sub-20% PC penetration and driven by sales of notebooks and netbooks.

AV Devices

AV devices accounted for about 20% of Turkey's consumer electronics spending in 2011. Turkey's domestic AV device market is estimated at US$1.9bn in 2012. Turkey's evolution towards digital TV services will help drive a 2012-2016 CAGR of 9.9%, with video devices such as TV sets, digital cameras and VCR players accounting for more than 80% of demand.

Mobile Handsets

Mobile handset sales accounted for about 20% of Turkey's consumer electronics spending in 2011. Turkey's market handset sales are expected to grow at a CAGR of 14.0% to US$3.0bn in 2016. Sales will be dominated by the replacement market, with smartphones accounting for about 40% of Turkish handset market revenues in 2011. Smartphones face competition, however, from operator plans that offer subscribers USB-modem notebook and tablets bundled with mobile data plans.

Report Table of Contents:

SWOT Analysis
- Turkey Consumer Electronics Market SWOT
- Turkey Political SWOT
- Turkey Economic SWOT
- Turkey Business Environment SWOT
Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales, 2009-2016
- AV
- Table: AV Sales, 2009-2016
- Mobile Handsets
- Table: Mobile Communications, 2009-2016
Consumer Electronics Industry
- Table: Turkey Electronics Industry - Key Metrics
- Table: Exports (US$mn)
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2009-2016
Industry Developments
Macroeconomic Forecast
- Table: Turkey - Economic Activity
Competitive Landscape
- Computers
- Handsets
- AV
Domestic Company Monitor
- Vestel Electronics
- Grundig
- Indeks Bilgisayar
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.