2010-06-22 19:42:00 - New Food and Beverage market report from Euromonitor International: "Tea - Georgia"

The average unit price of tea rose by 10% in 2009 and at a rate of 5% annually over the review period. At the end of 2008 local currency GEL rose sharply (by 17-18%). After this increase, many importers of production buying goods abroad for dollars at once raised prices, by approximately 20%. So happened with tea in Georgia. Although in some sectors of the Georgian market prices then decreased gradually, the price of tea remained high.

Euromonitor International's Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
- www.fastmr.com/prod/70311_tea_georgia.aspx

Report Table of Contents:

Tea in Georgia
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Coffee Dominates the Market
Economic Crisis Impacts Hot Drinks in Georgia
Growth of Cheaper Brands
Revival of Tradition of Tea and Coffee Houses
Nestle Sa, Kraft Foods Inc and Cia Cacique De Cafe Soluvel Struggle for Domination in the Market
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Geoplant Ltd
Strategic Direction
Key Facts
Summary 2 Geoplant Ltd: Key Facts
Company Background
Production
Competitive Positioning
Kanti Ltd
Strategic Direction
Key Facts
Summary 3 Summary Kanti Ltd: Key Facts
Company Background
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 26 Retail Sales of Tea by Subsector: Value 2004-2009
Table 27 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 28 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 29 Tea Company Shares 2005-2009
Table 30 Tea Brand Shares 2006-2009
Table 31 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 32 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 33 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 34 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014

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