2009-11-11 00:49:31 -

In today’s economy, technology companies increasingly are relying on channel partners to sell their products, and channel loyalty is critical to win business. To foster channel loyalty, vendors must build sustainable relationships with their partners and sales reps that represent the vendor’s brand to customers. A new whitepaper released by Maritz, a global leader in sales and marketing services, advises technology companies on how to develop effective channel partner management solutions through an innovative approach that blends loyalty marketing and channel incentive programs, creating true channel loyalty and brand advocacy.

“Despite major investments in partner programs, vendors are still struggling to create engagement within the channel. In fact, research shows that 56 percent of vendors do not believe their channel partners

will align to future goals and expectations,” said Mike Spellecy, corporate vice president, managing consultant, Maritz. “There is significant opportunity for technology companies to develop advocacy and true channel loyalty by shifting focus to their partners’ best reps.”


According to Spellecy, vendors want to build stronger relationships with partners, while partners want vendors to help them build their business.

Maritz’ channel loyalty solution enables vendors to identify their most valuable partner sales reps, and segment offers and communications in order to generate and maintain the ultimate channel success: true channel loyalty.

Download Maritz’ free channel partner management whitepaper, “Taking Your Channel to the Next Level: An Innovative Approach to Generating True Loyalty Among Partner Reps,” at www.maritz.com/tlps/PR-Channel-Loyalty.aspx?source=clwp1109 : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .


About Maritz

St. Louis-based Maritz : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners, and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs.


For more information, visit www.maritz.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. or contact us at 1-877-4MARITZ.


MaritzLiz Drazen, 636-827-4434 liz.drazen@maritz.com : mailto:liz.drazen@maritz.com