2008-09-15 23:48:02 -

- Sports Pouch Beverage Company Inc. (Pink Sheets:SPBV) CEO Mr. Gil Arvizu today announced that a leading West Coast retail chain has requested a complete line of private label fruit flavored drinks for the single serve juice sector using the unique Sports Pouch Beverage patent pending packaging technology. The request for the beverage line using the one of a kind Sports Pouch(TM) beverage packaging system with a flexible pouch, combined with an easy to use, re-sealable, pull-push spout, was made primarily to create first-mover-advantage of the pouch's environmentally friendly appeal due to its light weight, space saving design; making it one of the most cost efficient and eco friendly beverage packaging systems in the marketplace.

Mr. Arvizu commented, "Clearly

the beverage industry is beginning to not only recognize the tremendous cost saving benefits of our unique packaging technology, but also its environmentally friendly applications, particularly at a time when the industry is experiencing increased distribution costs due to soaring gas prices. Our innovative, cost effective, light-weight packaging system now adds even greater value to the marketplace at a time when the consumer is looking for high quality products at reasonable prices, and are also environmentally friendly." Arvizu added, "A reduced distribution cost represents just one of the environmentally friendly benefits that attracted this major retail chain to our packaging system. The actual disposal of our product after use also offers a significant eco friendly benefit due to its material makeup."

About Sports Pouch Beverage Company, Inc.:

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. has its corporate offices at 6 Gerona Drive, Rancho Mirage, CA 92270 and is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: www.sportspouchinc.com.

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.

Sports Pouch Beverage Company Inc.
Ms Mairead Rothman
maireadrothman@gmail.com
1.949.232.4333