2013-08-16 13:04:41 - Mahindra Trucks and Buses Ltd. has also announced new branding for its heavy commercial vehicle range. The multi-axle trucks will now be called Mahindra TRUXO 25 and TRUXO 31; Tractor Trailers will be called Mahindra TRACO 35 and TRACO 40; and the tippers will be called Mahindra TORRO 25 and TORRO 31.
Mahindra Truck & Bus business to demerge into M&M Ltd.
To operate as a new Division
• Rebrands the trucks and buses post buyout of the Navistar equity in the Joint Venture
• Declares intent to demerge operations of its truck and bus business from MTBL into M&M, to achieve greater synergy
• Proposes investment of over Rs 300 crore to explore new product lines in the LCV, ICV and MCV range
• Plans to invest Rs 200 crore to strengthen current product lineup of trucks and buses, including refurbishing existing LCVs
• Will leverage Mahindra Group network to strengthen the existing 270 authorized service points, 57 strong 3S Dealerships and 1,263 roadside assistance points
Mumbai, August 14, 2013: Mahindra & Mahindra Ltd. had reaffirmed
its commitment to its truck and bus division, renaming the erstwhile Mahindra Navistar Automotive Ltd. as Mahindra Trucks and Buses Ltd. (MTBL), which is a wholly owned subsidiary and part of the US $16.2 billion Mahindra Group. Subject to regulatory approvals, the company also intends to demerge its trucks and buses operations from MTBL into Mahindra & Mahindra to derive greater synergies. It also announced plans to invest Rs 200 crores to further strengthen its existing product line up and start exploratory work for new product lines that could lead to further capital infusion of over Rs. 300 crores in due course.
Speaking on this new development, Dr. Pawan Goenka - President Automotive & Farm Equipment Sectors, Mahindra and Mahindra Ltd., said, “We are fully committed to our commercial vehicles business and intend to focus on running the LCV, Truck and Bus business as a separate division post the proposed demerger, with the objective of growing our presence in the Indian commercial vehicle industry. We plan to invest significant resources over the next few years which will help us strengthen our existing product range and refurbish the current LCV range. Exploratory work has also begun for the introduction of new products that will help address the ICV and MCV segments in the 7.5 to 16 ton GVW category”.
Nalin Mehta, Managing Director and CEO, Mahindra Trucks and Buses Limited, said “The new nomenclature and rebranding demonstrates our long term commitment to the commercial vehicle business which has the full support of the Mahindra Group. While our name has changed, what remains unchanged is our determination to deliver on our customer’s evolving needs. With a powerful range of products including HCVs, LCVs and buses, and a continued focus on breakthrough innovations we will continue to deliver market-leading performance and enhanced products and services for the Indian transport industry”.
Today, with over 1 lakh LCV trucks and buses and more than 8,000 HCV trucks on Indian roads, the company services them with a 24x7 service network of more than 1,591 touch points that includes 57, 3S dealerships, 271 authorized service points drawn from other dealers within Mahindra's Automotive and Farm Equipment Sectors network and nearly 1,263 roadside assistance points strategically located on important trucking routes. This network will be further expanded by leveraging synergies following the demerger of operations.
In tune with its commitment towards the business and customers, Mahindra Trucks and Buses Ltd. has launched several pioneering initiatives such as:
• The 5-years or 5 lakh Km Warranty, which is transferrable and an industry first
• For tippers, the company has launched on-site warranty and has also rolled out an attractive AMC package
• Offers such as up to 100% finance on Chassis and up to 5 year loan tenure
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