2008-06-12 14:28:35 -

www.loweworldwide.com - Today Lowe Worldwide announces the launch of an industry-leading application on Facebook Platform called The Life Changing Box. The application, developed by Lowe New York for one of the agency's global clients, is an interactive game giving users a chance to win prizes, some of which are worth thousands of dollars.

The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform resembles the classic game Hot Potato, only in reverse. Facebook users who install the game can take possession of a box from another player, which is then passed

around to other friends who have installed the The Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside.

There are 10 boxes total in the game. To gain possession of a box, users use a currency called a Touch. All players get 24 "Touches" per day. Each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application. If the box doesn't open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

"We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook," commented Mark Wnek, Chairman of Lowe New York. "What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize - they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com."

Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play. The game will last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.

About Lowe

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world's leading organizations of advertising agencies and marketing services companies. Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

Lowe New York
Sal Taibi, 212-605-8750
President