2008-07-14 23:33:08 -
New Web 2.0 Feature Provides Easy Access to Frequently-Used Items and Peer-Group Favorites in TagTeam Marketing/Sales Libraries Maynard, MA, July 14, 2008 -- Longwood Software, developer of the TagTeamŪ marketing materials management system (www.tagteam.com), has introduced the Hot List, a Web 2.0 enhancement to TagTeam. The Hot List personalizes TagTeam for each user, and makes it easy for users to identify, access, and manage their most-used items; receive automatic notices of new or updated items in their
company's TagTeam library; view the most popular items based on their peers' use of the system; and manage their personal profiles.
The Hot List feature extends the personalization and collaborative capabilities of the TagTeam system. It complements TagTeam Discussions, a recently-added social networking feature that provides marketing and sales professionals with an open online channel for group interaction, individual input and access to an organization's best practices.
The TagTeam Hot List provides convenient access to each individual's and organization's most popular marketing and sales assets. The Hot List user interface panel follows users as they access different parts of the TagTeam system, so it is always available to them. Items can be added or deleted from the Hot List at any time.
Users manage their own most-frequently used items in the 'My Favorites' section of the Hot List. In 'Top 10 Favorites,' they view a compilation of the most popular items that users in their peer group have selected as favorites. The Hot List also has a 'New for You' section that contains an automatically-generated list of new or updated items based on each user's interests and role. The 'Personalization' panel within the Hot List is used to access the user's TagTeam profile.
'We've already received very positive feedback on the new TagTeam Hot List feature by our program directors, who are responsible for marketing our services to their local communities,' said Tiffany Janvier, Marketing Manager of National Healing Corporation, a company with wound care centers of excellence across the United States. 'They like that it provides each of them with their own personalized view of our Online Marketing Library. As they access each zone in the system, the Hot List lets them instantly access their own favorites and most often-used items in that zone. This avoids the need to browse through the whole zone hoping to stumble upon what they're looking for. In the Top 10 Favorites section of the Hot List, it lets them see what marketing pieces other directors have found to be effective. They like having all this information at their fingertips.'
Janvier continued, 'As the administrator of our TagTeam Online Marketing Library, I expect that the Hot List feature will save us a lot of time. Typically, program directors call me to ask about what is working for others. Now, that information is on the Hot List. This new feature exemplifies TagTeam's unique ability to listen to the needs of their customers.'
TagTeam administrators enable the Hot List feature for any or all of the zones within their TagTeam system. Typical zones include those for sales, distributors, geographic markets, trade shows, images, samples, and employee-specific teams.
'The new TagTeam Hot List feature serves the sales teams within an organization, but it also helps marketers, who have a vested interest in keeping their internal and external customers - typically sales people and distributors - informed and armed,' said Scott Richardson, CEO of Longwood Software. 'The Hot List also enables marketers to gain implicit feedback on what marketing/sales materials are working, and which are not as effective. They no longer have to waste time and money on materials that are never used.'
The TagTeam Hot List feature is available now, and can be added to customers' TagTeam systems without charge.
Longwood Software's TagTeam offers electronic fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials. TagTeam also features customizable Auto Reports, and Item Expiration to alert administrators when items are becoming outdated. TagTeam is designed for 'out of the box' use, and requires no technical training, IT support, or custom development.
About Longwood Software
Longwood Software, Maynard, MA, is a leading provider of on-demand solutions for marketing and sales teams in manufacturing, technology, and business services. The company's TagTeam service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, Dunkin' Brands, Essilor of America, Kronos, Silicon Graphics, The MathWorks, and Thermo Fisher. For information visit
www.tagteam.com.
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TagTeam and TagTeam.com are trademarks of Longwood Software Inc. All other trademarks or registered trademarks mentioned herein are the property of their respective owners.
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