2008-09-04 15:10:01 -

- Weber Shandwick Elvia Soltero, 408-685-0614 esoltero@webershandwick.com Carolyn Fromm, 408-685-0614 cfromm@webershandwick.com Longcheer Holdings LTD., a leading manufacturer of 2G and 3G cellular handsets, announced today that it has selected Newport Media Inc. to provide system solutions for its upcoming release of TV enabled 2G handsets. The three different models being introduced address different segments of the mobile TV market.

-- TV350 - GSM/GPRS handset that supports the widely deployed DVB-T digital television standard using Newport Media's NMI305 DVB-T SOC.

-- DT100 - GSM/GPRS handset that supports DVB-H as well as DVB-T using the NMI310 DVB-T/H IC.

-- IT100 - GSM/GPRS handset that supports the Brazilian ISDB-T mobile digital television standard using the NMI320 ISDB-T IC.

The TV350, DT100 and IT100 were developed in order to provide a compelling TV centric user experience at price points significantly below competing 3G based products.

"Newport Media is very excited about the family of mobile TV products that Longcheer has announced. The DVB-T and ISDB-T products address the free to air market at price points that average consumers can easily embrace," said Mohy Abdelgany, president and chief executive officer of Newport Media. "The DVB-H handset is a natural extension of this consumer friendly concept to the subscription based market segment."

All three handsets will be demonstrated at Newport Media's booth (M483), inside the Mobile Zone at IBC 2008, Sept. 12-16, in Amsterdam.

"We are very impressed with Newport Media's technical support and comprehensive product offering," said Philip Zhang, vice president of Longcheer Holdings LTD. "To get these products to market quickly and cost effectively, Newport Media provided our team with one stop shopping for SOCs of multiple TV standards complete with all the necessary middleware software. We are looking forward to working with Newport Media in the future."

About Longcheer Holdings Limited

Longcheer Holdings is a leading Chinese mobile handset design house, specializing in providing design solutions for telecommunications companies. From handset hardware, software to exterior design, Longcheer provides total and innovative solutions to its customers with rapid time-to-market designs. Longcheer's clients include major Chinese telecommunication companies such as ZTE, Konka, TCL and Gionee. The Group was listed on the Singapore Exchange Main Board in May 2005. For more information, please visit www.longcheertel.com.

About Newport Media, Inc.

Newport Media is a fabless semiconductor company that develops and sells highly integrated solutions for emerging digital audio and mobile TV broadcast standards. Newport Media has assembled a management and development team with comprehensive system semiconductor experience in wireless handset and digital set-top box industries. Newport Media's development team leverages its collective experience in these converging industries to develop broadcast multimedia architectures and IC implementations with unprecedented performance, power consumption, size and cost. For more information, visit www.newportmediainc.com.

Newport Media is a trademark of Newport Media, Inc. All rights reserved.

2G Handsets for DVB-T, DVB-H and ISDB-T Markets Each Powered by
Newport Media's Mobile TV System Solutions