2013-01-29 13:52:15 - Lokusdesign, a leading brand and packaging design consultancy, was responsible for creating an impact through establishing a new packaging design for the Raymond Deodorant variants La Sensation, Mondain, Nouva, & Eleganza. The new packaging design is aimed at extending the well-established ‘Complete Man’ image of Raymond to its deodorants range. Lokusdesign aimed to provide an instant recognition by translating the mature, suave, & sophisticated brand personality of Raymond through its packaging design.
Aimed at creating a mature, sharp, & alluring image for the new deodorant variants, Lokusdesign provided the design solution using a scientific approach to ensure the overall brand image and communication is enriched. Speaking on their approach and concept, Shekhar Badve, Founder Director (Marketing and Strategy), Lokusdesign said, “While designing the packaging for Raymond’s Deodorants, it was integral for us to create something that would leave a significant impact in the minds of the consumers but also adhere to the changing consumer needs and preferences. Today, Raymond has its own brand equity, the name is immediately associated with premium product; we aimed at extending this image towards its deodorant vertical through use of colors, graphics, and packaging structure.”
Talking about the
recent development, Anil Kulkarni, Business Director, J K Helene Curtis (a part of Raymond group of companies) said, “With an aim to carve a niche for ourselves by introducing a range of products for men, Raymond was seeking to create a instant impact & recognition in the deodorant segment. It was a great experience partnering with Lokusdesign, and their approach to providing design solutions was in tandem with our thought process. Their rich, yet subtle designs were able to ensure that our new range of products echoes and enhances ‘The Complete Man’ image as well as works to create a strong brand of its own within the segment.”
Lokusdesign aims to create newer approaches and innovations to ensure products like Raymond’s deodorants create strong brand recall in the minds of the target audience