2008-08-05 23:39:06 -

www.bridgeco.net - For BridgeCo Spencer Horowitz, +1-408-832-9616 spencerh@ieee.org BridgeCo (www.bridgeco.com), a leader in networked entertainment technology, is delighted to announce that they have partnered with a prominent Taiwanese ODM, Lite-On Technology Corporation, to develop networked audio products for major consumer brands. Lite-On Tech selected BridgeCo's JukeBlox networked audio technology to develop Internet radio and networked music player products for global

OEMs. Lite-On Tech joins a select group of ODMs and designers as a chartered member of BridgeCo's JukeBlox Design Partner program. JukeBlox Design Partners are licensed to work with OEMs to create unique consumer products that leverage the power of the JukeBlox platform and enhance the middleware functionality that comes bundled from BridgeCo.

Lite-On Tech (www.liteon.com) is a leading global vendor of electronic devices and optoelectronic components, and has vigorously penetrated the market sectors of computers, communications, consumer electronics and auto-electronics.

Devices containing BridgeCo technology, including Internet radios, mini audio systems, docking stations and AVRs, are available today from multiple large consumer brands. This partnership allows BridgeCo to further enhance its service and support to major consumer brands utilizing the technical knowledge and capabilities of Lite-On Tech. The consumer OEM has the ability to complete product development employing unique features and functionality through Lite-On Tech using the JukeBlox platform.

"BridgeCo's deep market knowledge and their extensive product testing, combined with the most extensive feature set available and the ease of enhancement, is allowing Lite-On Tech to confidently develop multiple and differentiated products for customers using JukeBlox," said Frank Lee, Vice President of Network Access Business Unit at Lite-On Tech. "We have already gained one consumer brand customer. The reason for their choice was the combination of values that BridgeCo offers, and the ability of Lite-On Tech to quickly develop finished products," added Frank Lee.

JukeBlox Platform Speeds Customization

JukeBlox is a complete networked audio technology platform that incorporates BridgeCo's latest triple-core processor, Linux-based SDK, and ready-to-manufacture hardware reference platform. It includes a significantly enhanced feature set that enables consumers to intuitively access an unequaled range of digital music and Internet radio content to discover music that they truly love. The powerful processor offers generous processing bandwidth to enable a wide variety of innovative audio applications and unique user interface customizations.

JukeBlox software has undergone extensive interoperability testing and field trials, and its functionality has been confirmed by widespread market acceptance. The comprehensive JukeBlox feature set includes: music services like Pandora, Rhapsody, vTuner, and Music Fingerprinting plus a wide portfolio of popular audio codecs like MP3 and AACs. JukeBlox functionality includes AM/FM radio and alarm clock features. Integrated connectivity options include Ethernet, WiFi and USB, as well as uPnP access to all stored content on the home network.

BridgeCo's Linux-based SDK is the industry's leading open platform for networked audio. It incorporates published APIs and access to JukeBlox source code, which allows JukeBlox design partners, like Lite-On Tech, to rapidly develop comprehensive product solutions for each customer and application.

"We are proud of our history of innovative networked audio technologies and the value that we continue to offer pioneering customers worldwide," stated Greg Ellard, VP of Marketing at BridgeCo. "We have built on the technical and consumer insights generated by our first generation products to develop a highly refined second generation platform, which allows increasingly diverse and differentiated products to rapidly expand this developing market."

About BridgeCo

BridgeCo, a consumer networking pioneer, offers the world's most comprehensive, cost-effective and highly integrated processor and software platforms for connecting Internet media sources, computers and consumer electronics throughout the home. BridgeCo technology is used by leading consumer electronics manufacturers worldwide in a wide range of innovative products, including digital media players, audio adapters, AVRs, audio systems, Internet radios, musical instruments and breakout boxes. Its silicon and software platforms were among the first anywhere to be DLNA(TM) Certified.

Using BridgeCo's processor and bundled software, OEMs can offer stand-alone media network products, or embed networking capabilities directly into consumer products, at competitive retail price points. The company also offers market-leading solutions for audio interface systems used by musicians and other content creators.

BridgeCo is an ISO 9001 and ISO 14001 certified company with operations in Los Angeles, California and Zurich, Switzerland. Its key investors include Advent Venture Partners, Balderton Capital (formerly Benchmark Capital Europe), Cipio Partners, Earlybird Venture Capital, ETV Capital, Fidelity Ventures, Intel Capital and Wellington Partners.

About Lite-On Technology Corporation

Founded in 1975, Lite-On Technology Corporation (Lite-On Tech) is the leading player of electronic devices and optoelectronic components with sales and production facilities all over in Asia, Europe and America. As of 2007, its worldwide consolidated revenue has exceeded US 8.5 Billion. With its initial public offering in 1983, Lite-On Tech was the first technology company listed on the Taiwan Stock Exchange. Lite-On Tech has successfully penetrated the market sectors of computers, communications, consumer electronics and auto-electronics. Of that, power supply, imaging and camera modules businesses are top 3 worldwide while LED business positioned top 5 in the world. In addition, DVD-ROM, keypad, CIS (Contact Image Sensor) and LED products produced by Lite-On Group are top 3 globally as well. Meanwhile, to further strengthen its leading position in the global optoelectronic components industry, the company has been enthusiastically building up "Green-Technology" supply chain which includes the creation of solar energy, the conversion of power supply and the conservation of LED and high-efficiency power supply product ranges.

Leading Taiwanese ODM Selects JukeBlox Technology for Emerging
Internet Radio and Networked Music Player Market