2012-02-13 17:48:57 - Dr. Viren Swami, Reader in Psychology at the University of Westminster, says people should listen to science to find ‘The One’:

“Opposites do not attract and playing hard-to-get simply doesn’t work. Self-styled gurus and ‘love doctors’ have overloaded us with their tips and suggestions on relationships and attraction, but their lessons are based on modern-day myths that have no basis in fact.

“When it comes to romantic attraction, some people are adamant that it is impossible to know why two people are attracted to each other and that some things will always remain beyond the understanding of scientists. But there is a science behind attraction, a science based on decades of research and evidence, and which teaches us that the attraction we feel for another is a process. More than this, it is a process that we have the power to shape

and influence in many different ways.

“Finding and attracting the right partner isn’t as difficult as people think when following a simple four-step guide based on scientific evidence. Geographical proximity, physical appearance, similarity, and reciprocity are the key factors to maximise dating success.

“When you apply some simple lessons from the science of attraction, finding and attracting the partner of your dreams becomes a whole lot easier.”

For further information or to speak to Dr. Swami, please contact:
Sarah Evans-Toyne, Lianne Robinson or Chiara Barreca, Broadgate Mainland, westminster@broadgatemainland.com, 0207 726 6111.

Dr. Viren Swami will be discussing the psychology of attraction in ‘Lovestruck’, part of the Plug In Your Brain series of public talks, on Thursday, 16 February at 6pm at the University of Westminster.