2008-07-17 16:27:49 -
LifeStageMedia Inc, today announced the creation of BrideClick, a niche wedding advertising network. The combined traffic of BrideClick's flagship publisher OurWeddingDay.com, the fastest growing wedding planning resource in America, and its extensive group of partner wedding website publishers will make BrideClick (www.brideclick.net) the largest wedding-specific advertising network to date.
'We understand and appreciate the challenges advertisers face when marketing their
brands to the wedding demographic,' said Henry Chamberlain, CEO of LifeStageMedia, Inc. 'The wedding industry is localized and fragmented. We offer a viable alternative for national advertisers to target brides and grooms at competitive prices.'
BrideClick's network of publishers forecast an advertising inventory double that of TheKnot.com (www.theknot.com) and WeddingChannel.com (www.weddingchannel.com) combined.
LifeStageMedia's BrideClick wedding network is specifically designed for small to medium size wedding-related websites looking to improve and monetize their online traffic and will offer significant value and unparalleled reach to a lucrative bridal demographic for advertisers.
Advertisers in the network increase conversion rates, ROI and visibility by targeting the niche within the wedding demographic it is looking to satisfy.
James Nord, Vice President of Sales for OurWeddingDay.com said, 'Today's newlywed couple has greater buying power than ever before but is faced with an overwhelming amount of wedding related choices. We introduce advertisers to targeted websites and create the most profitable relationship for all involved.'
About BrideClick
BrideClick is the world's largest bridal advertising network. Having secured OurWeddingDay.com as the flagship publisher along with numerous partner wedding businesses, advertisers rely on BrideClick to monetize their online advertising capabilities and capture the full value of the wedding market. Learn more by visiting www.brideclick.net.
About LifeStageMedia Inc.
LifeStageMedia, Inc. is a rapidly growing media company that owns a portfolio of web site brands associated with life stage events. It provides online services to individuals making significant life decisions.
About OurWeddingDay.com
OurWeddingDay.com is the fastest growing and most innovative online wedding planning resource in America. With up to 11,000 daily registrants, brides across the country turn to us for the most advanced planning tools, including BrideLine and personalized websites. Founded in 2006, OurWeddingDay.com approaches wedding planning differently from its competitors. By focusing on the personalized planning tools supported by in-house wedding planning consultants, OurWeddingDay.com is proven to be a bride's ultimate wedding resource. Learn more by visiting us at www.ourweddingday.com.
Contact:
Ty Williams
VP, Public Relations
LifeStageMedia, Inc.
P: 646-723-4681
F: 212-226-7189
M: 646-797-6262
ty.williams@lifestagemedia.com
www.lifestagemedia.com
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