2014-02-27 14:26:47 - Recent consumer reports says over 20 per cent of online shoppers prefer products with extended warranty
‘LetsTango.com,’ a leading UAE based online store, has announced the signing of a strategic new partnership with Allianz Global Assistance, an international insurance, assistance and personal services company and part of the Allianz Group. Under the terms of the new partnership, ‘LetsTango.com’ customers can now extend their device warranty by a year or get accident coverage for up to two years.
“With the growing demand for Value-Added Products & Services in the regional market, I am pleased that the partnership with LetsTango.com will provide an opportunity for their customers to benefit from our shared commitment to distribute & manage innovative Gadget protection solutions with one of the most progressive e-tailers in GCC .” explained Ben Elliott-Yates, Regional Chief Sales Officer-MEA
at Allianz Global Assistance.
The new partnership proves to be timely and strategic as recent consumer industry reports have revealed that over 20 per cent of today’s online shoppers highly prefer products that are being offered with extended warranty privileges.
“Our partnership with Allianz Global Assistance could not have come at a better time as consumers today have demonstrated strong preference for products that come with an extended warranty offer. Aside from this, we will also be offering key insurance services for our online customers. This move is part of our continuing efforts to provide our customers with the best value add-ons for the products they purchase on our site and also reflects our commitment to bring the best world class IT and consumer electronic products to the Middle East consumer market,” said Parag Mehta, Operations Manager, ‘LetsTango.com.’
The company has also revealed exciting new activities and promotions in the next few months around insurance products and partnerships with popular UAE banks including an interest free instalment program.