2013-10-08 08:19:49 - Lepton Software launched mobile workforce management solution, Market Pulse, for CPG industry. This Google enabled end-to-end enterprise solution enables CPG professionals real time visibility of the mobile workforce
thus controlling and improving the efficiency of mobile workforce operations.mobile workforce
Lepton has developed this solution for Territory Managers to enable them to view all data required for effective market planning. This browser based solutions is developed for smartphones which syncs with enterprise data and internet to retrieve data and hence TMs can see the work allocation automatically done to the sales force.
Dr. Rajeev Saraf, CEO, Lepton Software commented “CPG Industry has very complex deployment structure with numerous vendors and third party solution providers. They require integration and interaction among each other under aggressive timelines. Traditional tools neither allowed sales force to plan their journey nor it provided any information on performance of products or stores. We developed this solution for
mobile workforce and Territory Sales Officers to improve field operations, work allocation and seamless coordination, enabling better decision making. ”
This solution provides enables efficient resource planning, scheduling and allocation tasks to the mobile workforce through mobile equipped with advanced business analytics features. It automatically analyses job types, priority level and capabilities of resource, thereby optimizing cost and minimizing delays. It also enables automatic rescheduling of tasks with respect to suggested changes and real-time status updates. Google Maps also empower this solution with accurate street-level mapping and route planning for field force.
Ankush Wadhwa, Sr. VP- Business Development & Marketing opined” We have deployed this solution for major Telecom players and now we have gone a step ahead to introduce this solution customized for CPG industry. The major benefit of this solution is that it will minimize operating costs considerably and will improve asset life and increase customer satisfaction. It will also enable Territory Managers to monitor work and field force, improving productivity”.