2009-01-13 16:53:30 - Paris exhibit uses ARPRO for concepts display

Ron Arad, the designer and architect, has chosen ARPRO® for his design show, ‘No Discipline'. The show required functional ‘eyeballs' to hold and angle digital picture frames towards the viewer, with ARPRO being selected for its flexibility in this challenging task.

'For ‘No Discipline', we want our portfolio retrospective of 2D concept work on display, and digital photo frames would be

the ideal format for this,' explains Ron Arad, founder of Ron Arad Associates. "As the main display is made up of a wall of tubes, we decided on an eyeball design to contain the frames and sit within the tube. The design had to be light and robust enough to hold the picture frame in place.'

The wide range of properties of ARPRO are key to the success of this project: 'It is resilient, so the eyeball can be squeezed into the display tube without breaking, and also flexible so it can be rotated to angle the picture frame towards the viewer,' continues Arad.

As head of design at the Royal College of Art in 2006, Ron Arad discovered ARPRO through the designer Peter Marigold. In 2008, Ron realised ARPRO could offer significant aesthetic and practical benefits.

"Proven in furniture and industrial design applications, Ron Arad and Associates are well aware of ARPRO's advantages, working successfully with JSP's industrial design team over the summer to complete this exhibit," explains Paul Compton, JSP's Executive Vice President and Chief Operating Officer (Europe).

‘No Discipline' is currently being exhibited at the Centre Pompidou in Paris, France, and will move to MoMA in New York next year. It is the latest industrial design and architecture project using ARPRO. Recent examples have included ‘Make/Shift' by Peter Marigold, and the Rowenta Impact Absorber vacuum cleaner.

About JSP & ARPRO®

JSP is the world leader in the production and development of ARPRO® and its applications. An essential product for the automotive, packaging and consumer product industries, ARPRO is a source of strength, durability and weight reduction. Designers and Engineers use ARPRO to stretch their imaginations to develop new and better solutions.
A truly global provider, JSP's application specialists help their customers increase competitive edge through the innovative use of ARPRO. The company is quoted on the Tokyo Stock Exchange. www.jsp.com

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