2012-09-13 12:17:20 -
/EINPresswire.com/ Sweden has become a country synonymous with floristry excellence, producing designers such as Per Benjamin, from Stockholm, who became world champion in floristry in 2002. He describes flowers as a bridge for human emotions and a way to promote positive feelings through beautiful arrangements.
There is an expression in Sweden, Logom, which means ‘just enough’ – depicting a cultural aspect of healthy moderation. This minimalist – ‘less is more’ – approach is often reflected in the region’s floral designs.
With many techniques unique to the area, ECT Travel have put together an educational tour in Gothenburg, specifically so florists can take advantage of this new opportunity to study the Swedish design ideas in-country.
The perfect environment for learning
The Munkeröd Educational Centre was
formed as a floristry college back in 1991 and has only recently begun courses for foreign students to learn creative techniques used for bouquets, decorations and table arrangements. ECT Travel have partnered with the college to make this course accessible for those wanting to add Swedish techniques to their skill-set.
Within this course, students will learn the art of Nordic flower bindery, a method that shows off each individual flower within an arrangement – specifically relevant to bouquets. This style is highly sought after in Asia and many other countries.
Karen Warenius, from the college explained: “Stick/needle technique is the most used, mainly in all kinds of decorations. Other techniques include lashing, securing the glass tube or other water conservation materials. This is mainly used for large events in public spaces, exhibitions and fairs. Of course, we use common winding technology for all kinds of bouquets. Glue, hot and cold, is used for jewelry.”
The binding accessories and flowers are sourced from the local wholesale district by the college on a daily basis for the students.
“Materials used in Sweden are not much different from the rest of Europe. The flowers sold to florists in Sweden are bought at the flower auctions in Amsterdam. At the school we also try to mix in seasonal local flowers and greenery”, said Karin.
Time to explore
In the times when the students are not learning new skills, Gothenburg’s many attractions are nearby, inviting exploration. Sweden’s second largest city is a visual treat with its wide boulevards, parks and stone houses.
“Gothenburg is the city that has something for everyone: culture, history, shopping, beautiful parks in the inner city and an astonishing archipelago,” added Karin. “It is a lively shopping city with a lot of shops within walking distance. It offers an exciting mixture of modern warehouses and independent shops, pedestrian areas, galleries and arcades. In Gothenburg it is easy to make shopping an experience.”
For more information on booking this ‘Swedish-style flowers’ educational tour click here.
Breakdown of the 3 day course
Day 1 Bouquets
Times 10:00 – 16:00
10:00 – 12:30. Bouquets, round and compact in seasonal materials. Practicing linking technology and a talk about sustainability and product processing.
12:30 – 13:30 Lunch
13:30 – 16:00. High asymmetric bouquets for special occasions. Everyday and more exclusive wrappings with paper, cellophane and ribbon.
Day 2 Table Decorations
Times 10:00 – 16:00
10:00 – 12:30 Table decoration. Theory about thinking and planning decorations for different types of tables. Table decorations for a lunch party.
12:30 – 13:30 Lunch
13:30 – 16:00 Table decorations using seasonal fruit and vegetables in combination with flowers. Prioritising creativity and imagination, students will use many creative solutions and techniques.
Day 3 Party Decorations
Times 10:00 – 16:00
Party decorations for weddings and other occasions. The whole day is used to create high, grand table arrangements containing flowers, greenery and beautiful lights. There will also be time for making festive accessories using grass and flower materials.
