2014-01-27 21:41:14 - Publicis Modem announced today that is has partnered with LeadSift to help its clients create business opportunities via social networks.
The international agency’s Canadian office is one of the first to capitalize on LeadSift’s capabilities.
The LeadSift Platform helps bring enterprise brands closer to their consumers. LeadSift sifts through vast amounts of social data from networks like Twitter and Facebook to identify consumers who are interested in buying products or services within a particular vertical or category. The delivery of these timely and relevant business opportunities can drive engagement that has a direct impact on sales.
“We’ve scanned and analyzed billions of conversations online to develop an algorithm that indicates relevance and purchase intent within social posts. This helps to provide insight to sales teams and marketers so they can take the right action” explains Kevin Dolan, VP of Business Development at
LeadSift. “The number of opportunities that exist on social media is huge; agencies and brands alike need to be efficient in cutting through the noise and finding true value. The LeadSift platform helps them do just that. Our ambition is to turn social media channels into a significant revenue stream for the world's leading brands. Partnering up and working with Publicis we are already starting to see that for some of the world's largest brands."
“We are now witnessing a huge shift in the way consumers use technology on their paths to purchase” said Jessica Balter (Group Account Director at Publicis Modem). “Today’s consumers are self-initiated and self-directed; meaning brands can influence the purchase journey, but we can’t dictate it. The LeadSift tool, combined with an effective social engagement strategy, allows us to pinpoint moments of truth in the consumer purchase journey and tailor content to their needs, in order to drive real results for our clients.”
About LeadSift: LeadSift strives to bring brands closer to their customers. Our technology fills an important void within social media between consumers and marketers. Marketing and sales efforts have the greatest impact when they are relevant to a consumer’s interest and mindset. The LeadSift Platform ensures the right customers are targeted with the right message ,to ensure they have the greatest impact.
About Publicis Modem: Publicis Modem is a global digital agency network that works with world-class companies in more than 40 countries and has over 1,000 digital employees. Publicis Modem offers a holistic digital offering, including strategy and planning; award-winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the Publicis Worldwide network and a member of the Paris-based Publicis Groupe.