2008-11-07 17:37:02 -

www.vesdia.com - For Vesdia Corporation Carrie Crabill, 404-214-0722 x102 Trevelino/Keller Communication Group ccrabill@trevelinokeller.com Vesdia Corporation, the single largest provider of partnership marketing and multi-channel merchant network services, announced today the addition of several new brands to its already expansive merchant portfolio, including: Claim Jumper Restaurants, Dale and Thomas Popcorn, Gaiam, Mori Luggage & Gifts, Puritan's Pride Vitamins, and The North

Face(R). These major merchant brands are working with Vesdia to participate in partnership marketing programs with Citibank(R), Citizens Bank, Hawaiian Airlines, SunTrust Banks, Inc and other industry leaders. Vesdia partnership marketing programs drive direct results for each merchant partner, including a positive return on investment, increased brand exposure and incremental sales.

"Vesdia has a reputation for running quality online, in-store, catalog and service networks that deliver tangible results, where other competitors in the industry focus solely on online marketing channels or discount programs," said Peter Davis, president of Vesdia. "Vesdia's wide customer reach puts us in the position to achieve a retailer's revenue goals and provide new opportunities to drive sales in a challenging economy."

Unlike most partnership marketing programs offered in the market, Vesdia is able to demonstrate a direct impact on customer acquisition, retention and purchasing behavior. Vesdia provides opportunities to increase overall spend and basket size by marketing to more than 30 million consumers through a number of channels, including: website placement, email promotions, in-branch advertising, direct mail and other premier marketing. Vesdia partnership marketing programs offer exposure to customers in targeted loyalty programs using a pay-for-performance structure versus traditional advertising models. Vesdia is a pioneer in evolving pay-for-performance marketing from online affiliate marketing to other shopping channels, providing a proven solution that is chosen by brick and mortar, catalog and multi-channel merchants to drive sales.

"Vesdia partnership marketing programs ensure that we connect with every customer segment, regardless of shopping preference or desired reward currency," said Rob DiGisi, vice president, strategic development, Dale and Thomas Popcorn. "Vesdia is able to provide cost-effective customer acquisition, development and retention programs that meet our goals without any up front investment or allocation of our resources."

"During the current economic climate it is important for merchants to utilize all possible options to reach consumers," said John Gaffney, senior analyst, Retail Touchpoints. "As merchants continue to re-evaluate marketing budgets, they should take into consideration the benefits of aligning with a marketing program that provides customers with additional incentives to shop. Vesdia has a proven track record of achieving partners' marketing and revenue goals in a model that does not require them to pay for advertising or marketing unless a customer makes a purchase."

About Vesdia

Vesdia Corporation is the single largest provider of partnership marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.

Addition of National Brands Adds Depth to Online, In-Store, and
Catalog Offerings