2010-07-30 13:01:01 -

HUDSON, MA -- (Marketwire) -- 07/30/10 -- The report, which focuses on Lead Generation metrics & compensation : , is based on surveys of over 115 North American technology companies conducted in Q1 2010. The report, titled "2010 Lead Generation Metrics & Compensation for Technology Companies," is available via free download from The Bridge Group, Inc : .





The report focuses on Lead Generation groups responsible for:

• Pipeline generation


• Appointment setting


• Lead qualification & nurturing

Key findings of the report:

• Over the last 3 years, the average size of Lead Generation groups has doubled


• Rep tenure currently averages 2.1 years


• Average monthly quota for leads passed remains unchanged from 2009

Trish Bertuzzi, President & Chief Strategist for The Bridge Group, comments, "The data regarding Lead Generation performance is certainly interesting:

• Since 2007, groups are increasingly falling under the Marketing umbrella -- up from 32% reporting to Marketing in 2007 to 50% in 2010


• On a positive note, nearly half of companies reported 70%+ of their Reps at quota


• On average, it takes 6.5 touches to convert a 'suspect' to a 'prospect.'"

She continues, "List quality, productivity & demonstrating pipeline impact are challenges companies face when building and expanding Lead Generation efforts. We hope this report will allow companies to benchmark themselves against their peers & best practices."



The complete findings of this report are immediately available from The Bridge Group's Inside Sales Experts Blog : and Inside Sales Resources : page.



About The Bridge Group, Inc.
The Bridge Group specializes in building, expanding and optimizing inside sales strategies for technology companies. They help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. More about The Bridge Group can be found at www.bridgegroupinc.com : and blog.bridgegroupinc.com : .



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Matt Bertuzzi
617.764.5125