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LBi appoints Paolo Yuvienco as Global Chief Technology Officer


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© Marketwire 2013
2013-01-28 18:17:44 -

STOCKHOLM, THE NETHERLANDS -- (Marketwire) -- 01/28/13 --



- newly created role will drive LBi's global blend of creativity and
technology



Global marketing and technology agency LBi has
appointed Paolo Yuvienco as its Global Chief Technology Officer, with
responsibility for developing and leading a unified technology strategy in
key
international territories.



The newly created role will see Yuvienco work alongside LBi's global heads
of
Strategy, Creative, User Experience and Media to implement a group-wide
strategy
bringing together LBi's creative innovation, technical expertise and IP
toolset
to deliver ground-breaking engagements for global clients including
Cola-Cola,
Johnson & Johnson and Sony Mobile.





Yuvienco joined LBi in 2004 and was appointed as Director of Technology
three
and a half years ago. He brings 16 years of technical implementation,
architecture and strategic planning experience to the Global Chief
Technology
Officer role, having held senior positions at AT&T Labs, as well as being
instrumental in a string of telecoms-focused start-ups.



Yuvienco will be based in LBi's New York office and will report to Global
Chief
Executive Luke Taylor, who said: "We are particularly excited by the
opportunity
to converge bought, owned and earned media thinking and integrate creative
innovation, new tools and IP into a better blended mix. I'm delighted that
Paolo
will be at the forefront of this evolution as we look to target more
ambitious
client engagements around the world."



Paolo Yuvienco, Global Chief Technology Officer at LBi, added: "While
technology
has always been part of the DNA at LBi, this is the first time that it will
be
led from a global perspective. Being appointed Global Chief Technology
Officer
is fantastic opportunity for me to further develop the unique fusion of
technology and creativity which differentiates LBi from its competitive set
and
ensures we are building business value for our clients."



About LBi



LBi is a global marketing and technology agency, expert at blending
strategic,
creative, media and technical expertise to build business value. We help
companies of all shapes and sizes decide what's next for their business -
and
then we take them there. We define and execute transformational digital
strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com
and
Virgin Atlantic. Across our 32 offices in 17 countries, there are more than
2,200 digital specialists collaborating with brands to enrich people's
lives via
service design, branded content, mobile, CRM and social media. We also set
the
pace in digital display, search, affiliate marketing, usability and
analytics.
There are many things that make LBi unique, but if we had to choose one it
would
be our ability to bring together diverse teams of experts to suit any
brief. We
call this blending, and it's the reason why all types of organisations -
from
famous global businesses to disruptive start-ups - choose LBi to help make
their
brands desirable wherever, whenever and however people choose to engage
with
them.



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.



Source: LBi International N.V. via Thomson Reuters ONE
[HUG#1673647]





Media Enquiries
Gareth Jones
Global Brand & Marketing Director, LBi
Email Contact : www2.marketwire.com/mw/emailprcntct?id=23FD2C2FFF078FD3
+44 (0) 207 063 6263



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