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LBi appoints Paolo Yuvienco as Global Chief Technology Officer

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© Marketwire 2013
2013-01-28 18:17:44 -

STOCKHOLM, THE NETHERLANDS -- (Marketwire) -- 01/28/13 --

- newly created role will drive LBi's global blend of creativity and

Global marketing and technology agency LBi has
appointed Paolo Yuvienco as its Global Chief Technology Officer, with
responsibility for developing and leading a unified technology strategy in
international territories.

The newly created role will see Yuvienco work alongside LBi's global heads
Strategy, Creative, User Experience and Media to implement a group-wide
bringing together LBi's creative innovation, technical expertise and IP
to deliver ground-breaking engagements for global clients including
Johnson & Johnson and Sony Mobile.

Yuvienco joined LBi in 2004 and was appointed as Director of Technology
and a half years ago. He brings 16 years of technical implementation,
architecture and strategic planning experience to the Global Chief
Officer role, having held senior positions at AT&T Labs, as well as being
instrumental in a string of telecoms-focused start-ups.

Yuvienco will be based in LBi's New York office and will report to Global
Executive Luke Taylor, who said: "We are particularly excited by the
to converge bought, owned and earned media thinking and integrate creative
innovation, new tools and IP into a better blended mix. I'm delighted that
will be at the forefront of this evolution as we look to target more
client engagements around the world."

Paolo Yuvienco, Global Chief Technology Officer at LBi, added: "While
has always been part of the DNA at LBi, this is the first time that it will
led from a global perspective. Being appointed Global Chief Technology
is fantastic opportunity for me to further develop the unique fusion of
technology and creativity which differentiates LBi from its competitive set
ensures we are building business value for our clients."

About LBi

LBi is a global marketing and technology agency, expert at blending
creative, media and technical expertise to build business value. We help
companies of all shapes and sizes decide what's next for their business -
then we take them there. We define and execute transformational digital
strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB,
Virgin Atlantic. Across our 32 offices in 17 countries, there are more than
2,200 digital specialists collaborating with brands to enrich people's
lives via
service design, branded content, mobile, CRM and social media. We also set
pace in digital display, search, affiliate marketing, usability and
There are many things that make LBi unique, but if we had to choose one it
be our ability to bring together diverse teams of experts to suit any
brief. We
call this blending, and it's the reason why all types of organisations -
famous global businesses to disruptive start-ups - choose LBi to help make
brands desirable wherever, whenever and however people choose to engage

This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: LBi International N.V. via Thomson Reuters ONE

Media Enquiries
Gareth Jones
Global Brand & Marketing Director, LBi
Email Contact :
+44 (0) 207 063 6263

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