2013-01-28 17:52:44 -

 - newly created role will drive LBi's global blend of creativity and technology

New York, 28th January 2013: Global marketing and technology agency LBi has
appointed Paolo Yuvienco as its Global Chief Technology Officer, with
responsibility for developing and leading a unified technology strategy in key
international territories.

The newly created role will see Yuvienco work alongside LBi's global heads of
Strategy, Creative, User Experience and Media to implement a group-wide strategy
bringing together LBi's creative innovation, technical expertise and IP toolset
to deliver ground-breaking engagements for global clients including Cola-Cola,
Johnson & Johnson and Sony Mobile.

Yuvienco joined LBi in 2004 and was appointed as Director of Technology three
and a half years ago.  He brings 16 years of technical implementation,
architecture and strategic planning experience to the Global Chief Technology
Officer   role, having held senior positions at AT&T Labs, as well as being
instrumental in a string of telecoms-focused start-ups.

Yuvienco will be based in LBi's New York office and will report to Global Chief
Executive Luke Taylor, who said: "We are particularly excited by the opportunity
to converge bought, owned and earned media thinking and integrate creative
innovation, new tools and IP into a better blended mix. I'm delighted that Paolo
will be at the forefront of this evolution as we look to target more ambitious
client engagements around the world."

Paolo Yuvienco, Global Chief Technology Officer at LBi, added: "While technology
has always been part of the DNA at LBi, this is the first time that it will be
led from a global perspective. Being appointed Global Chief Technology Officer
is fantastic opportunity for me to further develop the unique fusion of
technology and creativity which differentiates LBi from its competitive set and
ensures we are building business value for our clients."


                                      ENDS

Media Enquiries
Gareth Jones
Global Brand & Marketing Director, LBi
gareth.jones@lbi.com
+44 (0) 207 063 6263

About LBi
LBi is a global marketing and technology agency, expert at blending strategic,
creative, media and technical expertise to build business value. We help
companies of all shapes and sizes decide what's next for their business - and
then we take them there. We define and execute transformational digital
strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com and
Virgin Atlantic. Across our 32 offices in 17 countries, there are more than
2,200 digital specialists collaborating with brands to enrich people's lives via
service design, branded content, mobile, CRM and social media. We also set the
pace in digital display, search, affiliate marketing, usability and analytics.
There are many things that make LBi unique, but if we had to choose one it would
be our ability to bring together diverse teams of experts to suit any brief. We
call this blending, and it's the reason why all types of organisations - from
famous global businesses to disruptive start-ups - choose LBi to help make their
brands desirable wherever, whenever and however people choose to engage with
them.



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Source: LBi International N.V. via Thomson Reuters ONE
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