2013-01-23 10:03:59 -

- appointment will drive growth of agency's cloud applications, platforms and
data

lbi.com

London and San Francisco: Global marketing and technology agency LBi has
appointed Anthony Lye to the position of President of Digital Platforms and
Channel.

The newly created role will see Lye devise and implement a product development
strategy for LBi's marketing cloud including its Audience Engagement Platform,
which enables the distribution, measurement and optimisation of content across
multiple media channels.

Reporting directly to LBi's Global Chief Executive Luke Taylor, Lye will be
responsible for driving client take up of the agency's IP toolkit across a
global footprint spanning 32 offices in 17 countires. He will also work to
ensure that LBi's marketing cloud develops in-line with its blended service
offering, which combines strategic, creative, media and technical expertise to
build business value.

Additionaly, Lye will be   charged with defining LBi's global channel partnership
strategy and ensuring that the agency continues to work closely with third-
parties including Adobe, Oracle and Salesforce.

Lye has over 20 years' experience and a proven pedigree in bringing to market
world-class software and CRM solutions. He joins LBi from Oracle where he led
the CRM strategy and development for on premise and cloud applications. Lye was
the driving force behind Oracle's customer experience strategy and led the
acquisitions of ATG, RightNow, InQuira and Fatwire as well as the assembly,
integration and productisation of Oracle's IP stack. Lye joined Oracle from
Siebel Systems.

Most recently Lye was Senior Vice President of Oracle Cloud Applications,
heading up corporate strategy and communications for Oracle Cloud, Oracle
Applications and Oracle Customer Experience.

Luke Taylor, Global Chief Executive of LBi, said: "Anthony's appointment is a
major coup for LBi. His experience in delivering go-to-market strategies for
technology products and services is unparallelled and his decision to join LBi
highlights the increasing emphasis brand-owners are placing on proprietary
technology that enables the management, workflow, distribution, measurement and
optimisation of content in virtually any form, across multiple content
platforms, globally."

Anthony Lye, President of Digital Platforms and Channel at LBi, said: "Brand-
owners need to connect with their customers via all available channels,
particularly as the growth of mobile and social media continues to drive digital
spend. In this rapidly evolving ecosystem LBi is unique as it blends its
services with its software engineering to develop ground-breaking engagements
for brands and their customers."

                                   -  ENDS -

Media Enquiries
Gareth Jones
Global Brand & Marketing Director, LBi
gareth.jones@lbi.com
+44 (0) 207 063 6263

About LBi
LBi is a global marketing and technology agency, expert at blending strategic,
creative, media and technical expertise to build business value. We help
companies of all shapes and sizes decide what's next for their business - and
then we take them there. We define and execute transformational digital
strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB
Miller and Virgin Atlantic.  Across our 30 offices in 17 countries, there are
more than 2,000 digital specialists collaborating with brands to enrich people's
lives via service design, branded content, mobile, CRM and social media. We also
set the pace in digital display, search, affiliate marketing, usability and
analytics.  There are many things that make LBi unique, but if we had to choose
one it would be our ability to bring together diverse teams of experts to suit
any brief. We call this blending, and it's the reason why all types of
organisations - from famous global businesses to disruptive start-ups - choose
LBi to help make their brands desirable wherever, whenever and however people
choose to engage with them.



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