2008-08-12 23:55:41 - There's no denying that the Public Relations Industry is being turned on its head due to the rise of modern communication mediums such as social networking along with a new generation of information hungry yet time poor audiences. In the UK PRs have been relatively slow to appreciate the power of blogs and the myriad of rewards they bring to their daily tasks.

September 2008 - Orbital Media Network, one of the UK's leading independent blog networks has designed a specialist blog PR training program aimed specifically at the PR industry. The course's aims are to highlight the importance of blogs to the publicity generation process and teach PRs how to make the most of online blogging PR campaigns for their clients. Brands

are placing more pressure on PRs to pursue online coverage for such benefits as search engine optimisation as well as the sheer speed of coverage.

Traditional media is clearly in decline as more and more of us head online to update ourselves on the latest trends, products, reviews and news. It's instant, free and for the first time it allows us total freedom of speech on anything from the latest car to a politician's private life.

Each course follows a logical structure and addresses areas such as; understanding the motivations of a blogger and their work habits, selecting the right blogs for your client, how to keyword optimise a press release and using social mediums to deliver a message to name but a few (see editor's notes for full list of the day's contents).

Each course can take a maximum of 5 candidates and are normally held in a easily accessible location near to where the company is based. Courses vary in price dependent upon the modules selected, but typically start from £1,500.

On completion of the course, the Orbital Media founders continue an ongoing consultancy exercise to ensure the PRs are utilising their knowledge efficiently and getting the maximum return for their clients.


About Orbital Media Network
Founded in 2005 by Peter Brady & Hayden Allen-Vercoe, the network is made up of 9 popular niche blogs and is followed by approximately 750,000 unique visitors per month. Two of the most popular blogs are Lussorian.com (luxury living) and TopStylista.com (style & fashion). The web traffic is purely organic (not driven by online advertising) and is growing at a rate of 5% per month.
Orbital Media Network also offer a highly specific blog PR service and the course is a result of the team's experience and the clear demand PRs have to adopt new online mediums to their client's advantage.

Typical Course Structure
- Understanding the motivations of a blogger and how their work habits
- How to get a blogger to respond to press releases
- How to write what a blogger wants to read
- How to keyword/phrase optimise a press release
- How to select the best blogs to target
- How to Lobby a blogger and get your news out there
- Getting your timing right
- How to ensure you achieve those all important inbound link backs
- How to use article websites
- Using various social media for delivering a message
- The art of seeding blogs
- The value of ‘Blog PR' over ‘Traditional PR'
- Blogging and the law
- Tracking your campaign
- Introducing Blog PR to your clients and generating greater revenue from it

For Further Information
hayden@orbitalmedianetwork.com
peter@orbitalmedianetwork.com
0208 868 4749
www.orbitalmedianetwork.com