2009-11-10 16:39:06 -

Leaders in social media marketing in both paid and unpaid media, Racepoint Group : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. and Digital Influence Group : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. today announced that Chairman Larry Weber : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. will present during an upcoming public hearing being held by The Food and Drug Administration (FDA). The hearing, titled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools,” will take place from November 12 – 13, 2009 in Washington, D.C.

This hearing is being held as a part of the FDA’s effort to gather data and discuss issues related to the use of the Internet and social media tools in marketing FDA-regulated medical products (including prescription drugs for humans and

animals, prescription biologics, and medical devices). Commentary and research from industry leaders such as Larry Weber will aid the FDA in making policy decisions and establishing preliminary guidelines concerning health care marketing online.


Who: Larry Weber, Chairman of Racepoint Group and Digital Influence Group


What: FDA Public Hearing: “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools”


Where: National Transportation and Safety Board Conference Center, 429 L’Enfant Plaza, SW., Washington, DC 20594


When: Friday, November 13, 2009, 3:45pm EST


More Info: www.fda.gov/AboutFDA/CentersOffices/CDER/ucm184250.htm : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Larry Weber’s Statement: www.healthcentral.com/about/wp-content/uploads/2009/10/L_Weber_W .. : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Live Webcast of FDA Public Hearing: www.capitolconnection.net/capcon/fda/111209/FDAlive.htm : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



About Larry Weber

Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.

Weber has extensive experience helping health and life science companies build communities with key constituencies including physicians, patients, hospitals and insurers. He has consulted with organizations such as Merck, Pfizer, Amgen, Genzyme, Johnson & Johnson, and more.

In 1987 Weber started his own public relations company, The Weber Group, which within a decade became the world’s largest technology and health and life sciences public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services group, including the company’s public relations, research and analysis, and entertainment holdings.

Weber serves on a number of boards and is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Weber’s third book, Sticks & Stones: How Digital Reputations Are Created Over Time… And Lost in a Click, was published by Wiley & Sons in July 2009.

Photos/Multimedia Gallery Available: www.businesswire.com/cgi-bin/mmg.cgi?eid=6096423&lang=en : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

W2 Group Inc.Ginger Lennon, 781-487-4640 Glennon@w2groupinc.com : mailto:Glennon@w2groupinc.com