2011-07-11 09:41:41 -
Digestive Remedies in Norway - Market Report - a new market research report on companiesandmarkets.com
Digestive Remedies in Norway; Laboratoires McNeil, a Johnson & Johnson Inc subsidiary, leads digestive remedies with a 23% share of current value. The company has strong positions in H2 blockers, laxatives, antiflatulents and motion sickness. H2 blockers, Pepcid and Pepcid Duo, account for more than 70% of Laboratoires McNeil´s value share. Although Pepcid and Pepcid Duo are well-established brands, consumers may migrate to the newly switched proton pump inhibitors from Nycomed which provide longer lasting relief. The McNeil brands had a price advantage in 2010 as they cost 60% less than proton pump inhibitors which may help protect their position.
The focus on good eating habits and exercise is not enough to motivate Norwegians to give up the benefits that accompany
affluent living, such as spending more time in cafés and drinking good wine. As affluence grows, Norwegians are likely to continue to eat the luxury foods which frequently cause constipation and heartburn in spite of public health initiatives.
Current value sales increased by 5% in 2010 to reach NOK335 million. The trend towards unhealthy lifestyles that have developed over the past 20 years are reflected in greater demand for digestive remedies. In spite of the sensible recommendations from the Norwegian Directorate of Health, Norwegians are continuing to over consume unhealthy food high in fat content such as hot dogs and sausages. As a result, surveys report one in four Norwegians is overweight, including children. Digestive
The Digestive Remedies in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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