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Kodak Brings Social Media into the Spotlight


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© Business Wire 2009
2009-08-04 23:47:02 -

A new wave of characters will take to the red carpet at the prestigious KODAK Theatre, to attend the 140 Characters Conference on October 27 th and 28 th in Los Angeles. The KODAK Theatre’s prestige and glamour is fitting in an age where social media is connecting individuals both in and out of the limelight. The LA event is expected to

draw up to 1,200 attendees, seeking knowledge and insight regarding the effect the Real Time social web has on global business. During the conference, Kodak will exhibit their latest consumer products; feature red carpet photos and will host an “interview booth” for attendees to share their favorite KODAK Moments over Twitter.

“Kodak prides itself on helping people build relationships,” said Jeff Hayzlett, chief marketing officer and vice president of Kodak. “We’re extremely pleased to co-host the conference and help show the world how the social media platform has transformed the way we communicate, explore and interact with the world around us.”

"Kodak is a perfect example of a brand setting itself apart in this new "State of Now" world,” said Jeff Pulver, creator and producer of the 140 Characters Conference. “The conference's goal is to examine the impact real time social Internet has on celebrity, media, advertising and politics, and can only be enhanced by Kodak’s participation. We’re thrilled to partner with them.”


The “characters” slated to attend the event are those who are actively participating, who are passionate about Twitter, and who can speak to the effect “tweeting” has on topics such as business, celebrity, politics, and more. The conference will attract established celebrities, brands, members of the media and Twitter users, some of whom have become celebrities and brands in their own right. A second conference will take place in London on November 10 th and 11 th .



About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com : and follow our blogs and more at www.kodak.com/go/followus : .

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery --join for free today at www.kodakgallery.com : .


About the 140 Characters Conference

The 140 Characters Conference (#140conf) is the first event of its kind to take a hard look at the effects of Twitter on: Celebrity, The Media, Advertising, Politics and more. At the 140 Characters Conference we look at Twitter as a platform and as language we speak (but not the only platform and not the only language.) Overall we are exploring what Jeff Pulver describes as "The State of Now" and the effects of the Real-Time Internet on Business. www.140conf.com :

© 2009. KODAK is a trademark of Kodak.

Media:Nancy

Carr, +1-585-781-9121 nancy.carr@kodak.com : mailto:nancy.carr@kodak.com ORAlan
Weinkrantz, +1-210-820-3070 alan@weinkrantz.com : mailto:alan@weinkrantz.com


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