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Knowledge Where You Are, as Taylor & Francis Launches Updated Mobile Platform

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© Business Wire 2014
2014-04-22 10:25:01 -

Taylor & Francis launches an updated version of its mobile platform today, offering an enhanced reading experience, improved navigation and search, social sharing, in-app purchasing, and easier institutional access for all those who visit Taylor & Francis Online using their tablets or smartphones.

Users who discover, browse and read research articles on their mobile devices will be able to personalize their view, create favourite articles and share them easily across Facebook, Twitter, LinkedIn and via email. Articles are in a magazine style format, with accompanying images full screen, making browsing and reading more in tune with the digital experience expected by today’s researcher. References and citations are also quick to check, enabling users to quickly follow the research chain, jumping from

one article into its references and on to those who have cited it.

Users can browse by journal, or search by keywords across the abstract or full text of the article. You can narrow the results by publication, author or article title and, once you are in an article, you can select your view by sections, figures, references or citations.

For those accessing via their institution, it is also easy to ‘pair’ a device with an institutional login, meaning full access using their institution’s subscription for up to 180 days, before needing to ‘re-pair’. For researchers trying to access articles away from campus this means they won’t be frustrated by a paywall, wherever they are.
Plus, all Taylor & Francis open access content will also now have a dedicated section, with free-to-view articles quick to find. Authors who choose to publish open access can do so knowing their research will be highly visible on both Taylor & Francis’ standard and mobile platforms.

Gillian Howcroft, E-Products Director at Taylor & Francis says, “This update builds on our already strong mobile platform. We particularly wanted to enhance the reader experience, and this new mobile version has really delivered on that by offering additional tablet support as well as further streamlining the navigation. We have always been proud of Taylor & Francis Online Mobile and now, with new features such as the facetted search and magazine style reading experience, we believe it offers users a superb way to discover our journals’ content.”

As mobile technology rapidly moves forward, this refreshed mobile version of Taylor & Francis Online takes advantage of these developments, reflecting the needs of its audience and the way users discover, access and share research.

Notes to Editors.

Taylor & Francis Online - : ..

Twitter - @tandfonline

Taylor & Francis Online launches on 14th April.

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

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Taylor & FrancisElaine DevineCommunications Manager

(Author Relations)Tel: +44 (0)20 7551 9181 / 07827 993760 :

Hossam Abdel-Kader
Phone: +43 1 9582319

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