2013-03-08 17:12:24 - New white paper addresses processes and issues associated with migrating survey research data

AUSTIN, TX (Mar 8, 2013) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Online Survey Platform Conversion: Processes, Issues and Projected Costs.

The whitepaper identifies commonly-encountered survey project migration issues and offers various recommendations about how to successfully convert market research data from one software platform to another. It addresses how to discern which data to migrate vs. archive, details the various conversion methods and related security issues, and explores cost and timing factors.

“Once the decision to switch survey platforms has been made – for reasons such as access to improved technologies, efficiencies, and/or return on investment – there are numerous steps that must be taken in order

to achieve a smooth conversion,” said Kinesis CEO Leslie Townsend. “The information provided in this whitepaper is based on Kinesis’ vast experience in migrating market research data from other vendor platforms to our own, and we hope it proves a valuable resource for companies seeking to undertake such an initiative.”

The Online Survey Platform Conversion: Processes, Issues and Projected Costs whitepaper is available for free download on the Kinesis website: www.kinesissurvey.com/whitepapers.

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.