2013-04-22 15:07:02 -
Driver of No. 29 Chevrolet Also to Tape Monthly Video
'Touts' for Growing Community of Champion(®) Enthusiasts
Southfield, Michigan, April 22, 2013.Federal-Mogul's (NASDAQ: FDML) popular
#ChampionChat social media series featuring Kevin Harvick returns Tuesday, April
23, at 7 p.m. ET as the driver of the No. 29 Richard Childress Racing Chevrolet
will answer questions from NASCAR(®) fans and other members of the Champion(®)
community via Twitter and TweetChat.com. Harvick, spokesperson for "Performance
Driven(TM)" Champion spark plugs, wipers and chemical additives, will also tape
trackside video updates via the Tout.com social media platform.
"Kevin has been a social media pioneer among the professional racing community
and our new 'Touts' will help extend our reach to millions of additional
Federal-Mogul Brand Strategy Manager Jessica Wynn. "The
#ChampionChat series has been extremely well received within the community of
racing enthusiasts and consumers who want to connect with Kevin and the Champion
brand and product line."
Harvick, who will compete in Saturday's Toyota Owners 400 Sprint Cup race at
Richmond (Va.) International Raceway, will answer questions from 7 to 7:30 p.m.
ET through Twitter and TweetChat.com. To ask a question, simply log on to
TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the
#ChampionChat hashtag to the end of each tweet. His video "Touts" will be
available through the @ChampionParts Twitter feed as well as www.Tout.com
(search for "#TeamChampion").
As official Champion spokesperson, Harvick participates in a number of
grassroots initiatives designed to connect the brand's latest "Performance
Driven" technologies with a new generation of consumers.
For more information concerning Champion products, please visit
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of
products and services to the world's manufacturers and servicers of vehicles and
equipment in the automotive, light, medium and heavy-duty commercial, marine,
rail, aerospace, power generation and industrial markets. The company's products
and services enable improved fuel economy, reduced emissions and enhanced
Federal-Mogul operates two independent business segments, each with a chief
executive officer reporting to Federal-Mogul's Board of Directors. Federal-
Mogul's Powertrain Segment designs and manufactures original equipment
powertrain components and systems protection products for automotive, heavy-
duty, industrial and transport applications. Federal-Mogul's Vehicle Component
Solutions Segment sells and distributes a broad portfolio of products through
more than 20 of the world's most recognized brands in the global vehicle
aftermarket, while also serving original equipment vehicle manufacturers with
products including braking, chassis, wipers and other vehicle components. The
company's aftermarket brands include ANCO(®) wiper blades; Champion(®) spark
plugs, wipers and filters; AE(®), Fel-Pro(®), FP Diesel(®) Goetze(®), Glyco(®),
Nüral(®), Payen(®) and Sealed Power(®) engine products; MOOG(®) steering and
suspension parts; and Ferodo(®) and Wagner(®) brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people
in 34 countries, and its worldwide headquarters is in Southfield, Michigan,
United States. For more information, please visit www.federalmogul.com.
# # #
Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530
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Source: Federal-Mogul Corporation via Thomson Reuters ONE