2012-11-12 14:02:03 -
Fresh Off Win at Phoenix, NASCAR(®) Sprint Cup Driver Will Answer
Questions Live Through Twitter, TweetChat.com and VYou.com
Southfield, Michigan, November 12, 2012.Fresh off his win in Sunday's AdvoCare
500 at Phoenix International Raceway, NASCAR(®) Sprint Cup driver Kevin Harvick
will return to the monthly #ChampionChat social media chat series on Tuesday,
November 13, at 7 p.m. ET as he answers questions from racing fans and consumers
via Twitter, TweetChat.com and the VYou.com conversational video website.
Harvick's wife and business partner, DeLana Harvick, stepped in to offer her own
perspective on Sprint Cup competition, family and other topics during October's
well-attended #ChampionChat session.
The popular #ChampionChat series is sponsored by Federal-Mogul's (NASDAQ: FDML)
iconic Champion(®) brand of spark plugs, wiper
blades and chemical additives.
The monthly sessions have generated millions of brand impressions and tens of
thousands of video views, enabling a new generation of customers to connect with
one of the world's most popular brands.
The driver of the No. 29 Richard Childress Racing Chevrolet Impala will answer
questions from 7 to 7:30 p.m. via Twitter and TweetChat.com, then move to
VYou.com for an additional 30 minutes of dialog. To ask a question, simply log
on to TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the
#ChampionChat hashtag to the end of each tweet.
"This series is reaching not only millions of racers and do-it-yourselfers who
already know and trust Champion products, but also to the huge audience of
enthusiasts who follow Kevin, DeLana and Sprint Cup racing," said Jessica Wynn,
brand strategy manager for Federal-Mogul. "The Champion brand is growing
stronger each year as we continue to connect with the growing new generation of
customers who communicate through Twitter, Facebook and other social media."
For more information about Champion products and programs, please visit
www.AlwaysaChampion.com. To identify the right Champion spark plug or other
product for any application, simply visit Federal-Mogul's convenient www.FMe-
cat.com electronic catalog. The company also offers a helpful small-engine spark
plug lookup tool via the www.GetChampion.mobi site for smart phones and other
Federal-Mogul Corporation designs, engineers, manufactures and distributes
technologies to improve fuel economy, reduce emissions and enhance vehicle
safety. The company serves the world's foremost original equipment manufacturers
of automotive, commercial, aerospace, marine, rail and off-road vehicles; and
industrial, agricultural and power-generation equipment. The company also
develops and distributes to the aftermarket an extensive product portfolio with
more than 20 of the world's most recognized brands, including ANCO(®) wiper
blades; Champion(®) spark plugs, wipers and filters; AE(®,) Fel-Pro(®),
Goetze(®), Glyco(®), Nüral(®) and Payen(®) engine products; MOOG(®) chassis
parts; and Ferodo(®) and Wagner(®) brake products. Federal-Mogul was founded in
Detroit in 1899. The company employs 45,000 people in 34 countries, and its
worldwide headquarters is in Southfield, Michigan, United States. For more
information, please visit www.federalmogul.com.
CONTACT: Drew Shippy 330/688-3500
Jim Burke 248/354-4530
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Source: Federal-Mogul Corporation via Thomson Reuters ONE