2014-08-30 07:48:14 - Keenability, a new South Florida marketing agency, is putting the power in their clients’ hands.
According to Keenability, it’s all up the client to decide how much they want to pay marketing services. On their website Keenability outlines suggested pricing, based on average prices paid in the marketing industry, to be used only as a mere guideline. Clients are free to submit any budget amount by completing the “Name Your Budget” form available on their website.
Clients interested in receiving marketing services can submit their entire marketing budget and ask the team at Keenability to make a no-obligation recommendation on how to best use that money to achieve their goals. This starts the conversation on the right foot, as budget is a key concern when it comes to marketing. Marketing spend should not be the
focus of an initial meeting and should be decided prior to meeting on the most effective marketing strategy.
“We want clients to feel that no matter their budget there is a marketing solution that can work for them. We work with clients to help them understand marketing costs and to create custom packages that achieve their goals within their budget,” says Laura Ure, CEO of Keenability. “We want clients to get a professional marketing solution so that they can truly benefit, and their business can grow.”
This is good news for the marketing and advertising industry that is typically very secretive about their pricing. Keenability’s goal is to put it out in the open and let clients feel empowered. In every industry there are varying costs for services and products and the marketing industry is no different.
“So many times clients come to us after they have invested a lot in several inexpensive marketing services that have failed,” says Jenny Figgs, COO of Keenability. “We want to avoid this situation by working with clients from the beginning. We know that once they see the marketing is working they will want to invest as much as possible.”
Launched in 2014, Keenability was designed as a full-service marketing agency with a very simple goal: provide clients with custom marketing strategies, and complete marketing campaigns to help them grow. They are located in Boca Raton, but service clients anywhere from Miami to the Palm Beaches. Additionally, they specialize in promoting and marketing small businesses, law firms and the real estate industry.
Keenability doesn’t just build websites, they grow brands, make businesses relevant and yes, at the end of the day, produce more revenue for their clients.