2013-07-09 14:12:41 - Engaging, interactive mobile solution drives growth in consumer panels
London, UK and Oslo, Norway and New York, NY: 9 July, 2013: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research is pleased to announce that JTN Research has broadened its mobile survey coverage across its entire portfolio of proprietary panels using the Confirmit Horizons platform. JTN Research, one of the leading online Market Research companies in Central and Eastern Europe, implemented Confirmit Horizons as its core survey design and programming solution less than a year ago.
The share of mobile device users has significantly increased in the last six months amongst panellists in Central and Eastern Europe - and specifically in Turkey, Russia and Croatia. This supports JTN Research’s decision to invest in a
Market Research (MR) platform that offers enhanced mobile capabilities, alongside online MR services, to drive survey engagement and response rates.
JTN Research plans to utilise the mobile channel more extensively in the field as part of its ongoing commitment to improve panellist experience. Its survey design team has worked with Confirmit over the last 12 months to improve the user experience by:
Simplifying the survey screen for mobile respondents;
Introducing sophisticated graphics and ‘fun-to-use’ interactive elements within the link to the survey itself;
Providing a seamless yet engaging experience to maintain interest levels and sample quality at all times.
“Confirmit has enabled us to leverage the widespread adoption of mobile by our respondents and achieve steady growth not only in size, but also in specialisation. We have been able to effortlessly develop a more detailed pre-screening qualification set in the fields of health conditions, sports and leisure practices and domestic/international travel in each of our 11 consumer panels which now reach more than 490,000 respondents,” said Marieta Popova, managing director at JTN Research.
The company has also dramatically improved the speed and depth of analysis and initial feedback ahead of survey completion which it provides to its clients. JTN Research’s clients increasingly require a more comprehensive display of data as it becomes available. Popova explained: “We have used Confirmit Reportal to provide a very clear view of even the most complex data sets, collected directly from the field. This contributes greatly to the decision-making process of our clients which is the ultimate goal.”
Popova expects Confirmit to continue to provide the scalability, stability and security that are essential for a growing MR business in the long term.
“Confirmit continuously strives to provide enhanced MR capabilities in response to market demand for a more user-friendly and interactive panellist experience. We have yet to find an operation that needs to be performed in our day-to-day operations that Confirmit cannot address with ease. We are provided with proof of Confirmit’s commitment to excellence on a daily basis. We have total confidence that Confirmit ‘has our back’ thanks to its professional support staff who provide excellent help and guidance, and a near perfect uptime record which is essential to providing a reliable service to our customers.”
Tim Hannington, EVP, Confirmit added: “We are delighted that Confirmit has enabled JTN Research to extend its Market Research offering by making full use of mobile across all 11 panels and to grow its business as a whole. The Market Research industry is evolving to engage with increasingly time-pressured respondents in new and innovative ways whilst providing more dynamic and immediate insight for its clients and we are pleased that JTN Research has partnered with Confirmit to achieve this vital business objective.”