2013-03-06 15:29:10 -

JLT Mobile Computers, developer of reliable computers for demanding
environments, continues to create the premise for profitable growth. JLT's
strategy is to focus its product offering to the high-end of the market, improve
the gross margin and reduce the company's total cost. To reduce cost and align
the organization to the strategy, JLT has started a cost reduction initiative
and reduction in force including 7 positions.

The economic instability has meant increased competition in less demanding
segments, resulting in "margin squeeze". JLT's strategy is to concentrate its
product offering and focus on the high-end of the market, where performance,
ruggedness and reliability are essential, and in which JLT's expertise and
products represent a clear competitive advantage. The segment includes such
areas as mining and construction machinery, forestry and agriculture equipment,
logistics, and   harbors.

As part in this strategy, JLT launched its VERSO product series in January. With
the VERSO series JLT secures a strong market position by offering the highest
performance in a rugged mobile computer. The VERSO series has been positively
received by customers and partners.

During 2012, JLT has improved the gross margin to 27% compared to 21% in the
previous fiscal year. The work with improving the gross margin will continue
during 2013.

To reduce cost and align the organization to the stated strategy, JLT has
started a cost reduction initiative and a reduction in force which includes 7
positions. The organizational changes are backed by an internal project to
improve the operational efficiency which has resulted in streamlined processes
and strengthened system support.

Additional information: www.jltmobile.com
Press contact: Per Holmberg, CEO +46 (0)470 53 03 53, per.holmberg@jltmobile.com

About JLT Mobile Computers
JLT Mobile Computers is a leading developer of reliable mobile computers for
demanding environments. These PC-type computers are developed and manufactured
in Sweden for professional use and are characterized by very high reliability in
the face of moisture, dust, vibration, electromagnetic fields or extreme
temperature - reliability that is required for use in areas such as
transportation, warehousing / logistics, forestry, mining , automation, military
and rescue vehicles. JLT operates globally with sales partners, primarily in
Europe and the United States, and has delivered over 80,000 PCs. JLT's turnover
in 2012 was SEK 69 million. They have approximately 18 employees in Sweden. The
headquarters houses the development, service and administration departments and
is located in Växjö. The company was founded in 1994 and since 2002 has been
listed on the NASDAQ OMX, First North, under the symbol JLT by Remium as
Certified Advisor. For additional information, please visit www.jltmobile.com. 



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Source: JLT Mobile Computers AB via Thomson Reuters ONE
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