2008-08-20 23:39:03 -

www.jellybelly.com - New and improved search features, such as "icky" or "sour," allow sweet lovers the opportunity for find their favorite confections at www.JellyBelly.com. The makers of more than 100 gourmet confections, including the flagship brand Jelly Belly(R) jelly beans, have relaunched the site for online shopping. The direct-to-consumer site has been a successful means of marketing corporate gifting, weddings,

party favors, gifts and seasonal sweets for this confectionery manufacturer. It also brings the newest candies directly to the marketplace.

Some of the highlights include:

-- Guided navigation search

-- Ability to find products by "color," "flavor," container type or a combination thereof

-- Improved buyer experience with extraordinary product photos with zoom-in technology

-- Registration is no longer necessary to make a purchase

The new site offers every flavor of Jelly Belly jelly beans, as well as the newest releases. A search feature by color gives wedding and shower planners easy access to the best choices to coordinate with party theme colors. Zoom in feature provides close-ups so all items in gift baskets are quickly and easily viewed. The search for "icky" sends visitors to the new Jelly Belly BeanBoozled(R) collection of wild flavors such as moldy cheese, baby wipes and skunk spray jelly beans. You have to try them to believe your taste buds.

Jelly Belly Candy Company is a family owned and operated candy manufacturer headquartered in Fairfield, Calif. The company makes jells, licorice, jellybeans, seasonal and other confectionery delights and operates public tours daily in California and Wisconsin.

Jelly Belly Candy Company
Tomi Holt, 415-884-8077
publicrelations@jellybelly.com