2013-02-21 18:21:42 -
Pearl by Georgina Chapman of Marchesa, L'Amour Nanette Lepore and William Rast
offer even more irresistible style at great prices
PLANO, Texas (Feb. 21, 2013) - jcpenney [NYSE: JCP] has teamed up with some of
the world's leading designers and brands to bring their styles to more Americans
at an affordable price. In addition to the highly anticipated debut of Joe
Fresh(TM) in nearly 700 stores, Pearl by Georgina Chapman of Marchesa(TM),
L'Amour Nanette Lepore(TM), William Rast(®), LULU by Lulu Guinness(TM) and Duro
Olowu for jcp(TM) will join a growing portfolio of leading brands in stores
across the country and jcp.com this spring. The new fashion lineup at jcp will
be showcased in the spring marketing campaign that will launch during the
Academy Awards on Feb. 24 as part of the company's 12(th) consecutive year as
the exclusive retail sponsor.
"We want to become famous for irresistible style at incredible value every day,"
said Ron Johnson, chief executive officer of jcpenney. "By introducing these
exciting brands at truly affordable prices, we are making it easier for
customers to look and live better every day."
JOE FRESH
Joe Fresh, Canada's favorite apparel brand known for its classic style with a
twist, will soon be available in more locations across the U.S. Beginning March
15, the colorful spring collection of modern basics for women will be presented
in 750- to 2,500-square-foot shops in nearly 700 jcp stores. All of the apparel
and accessories will also be available on jcp.com for under $70, making it easy
to mix, match and infuse the bright, high-quality pieces into any wardrobe.
"Building Joe Fresh shops inside jcp is a significant milestone because it makes
us truly national, and now customers can buy Joe Fresh products online
exclusively at jcp.com," said Joe Mimran, creative director of Joe Fresh. "The
ability to broaden our reach reinforces the Joe Fresh brand promise, which is
rooted in the belief that everyone deserves fresh style at fresh prices."
PEARL BY GEORGINA CHAPMAN OF MARCHESA
The highly coveted red carpet designer Georgina Chapman is bringing her design
sensibility to jcp with the launch of Pearl by Georgina Chapman of Marchesa. The
new collection, named after her daughter, captures the glamorous and elegant
style of the designer and co-founder of Marchesa. Created for holiday parties,
black-tie events, summer soirees and prom, the collection of gowns, cocktail
dresses and cocktail pant and short sets feature sumptuous fabrics and
surprising details offered at affordable prices ranging from $50 to $250. Pearl
will be available in more than 500 stores on March 1, and the collection will be
presented with stunning fixturing, including an elegant statement chandelier.
L'AMOUR NANETTE LEPORE
Known for her bold colors, evocative prints and feminine silhouettes, Nanette
Lepore's designs are adored by style makers and celebrities alike. Now she's
putting a fun, youthful twist on her signature style with her first juniors line
available exclusively at jcp - and all for under $50. L'Amour Nanette Lepore
offers easy to mix and wear dresses, denim, pants, skirts, tops and sportswear
jackets that pop with vibrant and unexpected colors, patterns and fabrics. The
young contemporary assortment is available in nearly 700 stores in a dedicated
space adorned with a whimsical blue frame consistent with the fun, retro look of
the collection.
WILLIAM RAST
Founded by Justin Timberlake and childhood friend Trace Ayala, William Rast has
been offering iconic and edgy clothing since 2005 - and it's now available
exclusively for fashion forward men at more than 500 jcp stores and jcp.com.
William Rast combines the heritage of American denim culture and biker attitude
with a touch of old Hollywood, creating the brand's unique romanticized rebel.
It features an array of denim styles and premium washes as well as innovative
fabrics, fits, textures and techniques. The collection also includes jackets,
shirts, shorts and accessories - including wallets, belts, bags, hats and
leather bracelets - all boasting quality attributes like finer yarns and genuine
leather ranging in price from $12 to $250.
BOUTIQUE COLLECTIONS FROM GLOBAL DESIGNERS
After a successful holiday debut, British designer Lulu Guinness is bringing her
colorful, cheeky style back to jcp this spring - and in a much bigger way. On
Feb. 22, customers will find LULU by Lulu Guinness handbags and fashion
accessories in more than 500 stores. The pieces are fun, flirty and available
for $20 to $60.
Nigerian-born, London-based designer Duro Olowu is a celebrated print master who
will be showcasing a multitude of patterns, hues and textures in a collection
available at jcp for a limited time. Launching March 1, Duro Olowu for jcp is
inspired by American classics with global flair and consists of more than 70
pieces in apparel, home and accessories, all of which retail for under $100.
These new additions are only the start of the exciting changes to come at
jcpenney this spring. Over the next few months, customers will begin to see an
entirely new transformation in Home that includes products from leading
designers and experts such as Martha Stewart, Michael Graves, Jonathan Adler,
Sir Terrance Conran and more.
For images and additional media assets, please see the multimedia news release.
jcpenney media relations
Ann Marie Bishop and Sarah Holland
972-431-3400
jcpcorpcomm@jcpenney.com
about jcpenney
More than a century ago, James Cash Penney founded his company on the principle
of the Golden Rule: treat others the way you'd like to be treated - Fair and
Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE:
JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to
become America's favorite store. Focused on making the customer experience
better every day, jcpenney is dreaming up new ways to make customers love
shopping again. On every visit, customers will discover great prices every day
in a unique Shops environment that features exceptionally curated merchandise, a
dynamic presentation and unmatched customer service. For more information, visit
us at jcp.com.
# # #
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: J. C. Penney Company, Inc. via Thomson Reuters ONE
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