2010-02-10 13:41:20 -

American fashion designer MARC JACOBS has stopped inviting stars to sit i= n the front row at his runway shows - because they distract the audience.
Superstars such as Madonna, Eva Mendes and the Olsen twins are regulars= at the designer's

annual shows, but Jacobs has vowed to turn his back on= the world of celebrities.
And the style guru admits he made his decision after last year's (09) e= xhibition - when the Material Girl demanded a seat without being invited.
He tells Style.com, "I'm not into the celebrity thing... like we used t= o. That's boring. We're not going to have celebrities. Last season, we ha= d two celebrities... one because Lady Gaga was doing our party, and she d= idn't even make it to her seat because we started the show before she got= there.
"And one was Madonna. She came backstage, and I was like, 'What do you = do with her now?' Because it's not like she was invited. She just called = and said she was coming, and we weren't holding the show for her. She jus= t came, and that was it. There are certain things I can't control.
"We used to have all the celebrities and people there, and I think that= at that moment in time, that's what people loved. It generated so much p= ress and at a certain point it was like, 'Did anybody actually watch the = show?'"