2008-04-28 19:59:12 -

www.jnl.com - Jackson National Life Insurance Company CORPORATE COMMUNICATIONS Andrew Silver, 303-224-7542 Email: andrew.silver@jnli.com Jackson National Life Insurance Company(R) (Jackson) today announced the launch of Select Annual Reset, a new fixed index annuity (FIA) that combines the potential to earn additional interest with protection of principal. In addition to a guaranteed minimum interest rate and a guaranteed minimum death benefit, Select Annual Reset gives investors the opportunity to earn additional interest based on the performance of two market indexes - Jackson's proprietary Multi-Strategy Index or the S&P 500(R) Index - or a combination of both indexes.

Jackson's Select Annual Reset allows investors to select either a five- or seven-year term and gives contract holders the flexibility to move money

each year among a Fixed Account and the two Index Accounts. After the fifth contract year, Select Annual Reset contract holders have the option to convert their accumulation value into a stream of income, without paying withdrawal charges. Jackson uses a point-to-point crediting method to link the contract's earnings to the index or indexes of the client's choice.

The launch of Select Annual Reset is the latest step in Jackson's ongoing effort to develop a diverse product set that can help advisers meet the needs of the broad range of investor profiles that exist among their client base.

"As one of the first product providers to offer fixed index annuities starting in the mid-1990s, Jackson has been a leader in the development of customer-friendly FIA products and the implementation of adviser education and certification programs," said Clifford Jack, Jackson executive vice president and chief distribution officer. "By providing dedicated wholesaling support and training on our fixed index annuities, Jackson is expanding the product's relevance as a retirement planning vehicle to a broader range of advisers and investors."

Select Annual Reset offers several benefits that allow early withdrawals without penalty. Contract holders may withdraw up to 10 percent of their accumulation value each year with no withdrawal charges. The contract also features an Extended Care Benefit, which allows contract holders to access up to 100 percent of the greater of the accumulation value or Special Benefit Value, in the event that they (or the joint owner) are confined to a nursing home or hospital for 90 consecutive days, beginning at least 30 days after issue(1).

Select Annual Reset also offers a 3-percent annual Special Benefit Value that increases the minimum guarantee in the event of the contract holder's death, terminal illness, confinement to a nursing home or hospital, or an IRS required minimum distribution at any time during the term of the contract.

"Jackson's approach to product design is to combine flexibility with transparency in order to create retirement income solutions that are both customizable and easy for advisers and their clients to understand," said Steve Kluever, senior vice president, product management, Jackson National Life Distributors LLC. "We continue to be proactive in educating advisers on the intricacies of fixed index annuities to help them understand how to effectively position FIAs in their clients' portfolios. In turn, we receive valuable input from our adviser partners that helps us quickly deliver innovative products and features to market."

In the latest rankings from Advantage Group Associates, Inc., Jackson was the top seller of index annuity products in the bank channel and ranked 8th in index annuity sales across all distribution channels during 2007(2).

Advisers who are interested in learning more about Select Annual Reset, Jackson's FIA wholesaling support team or any other of Jackson's fixed index annuity products should call 800/777-7900, or visit www.jnl.com.

(1) The Extended Care Benefit is subject to a maximum withdrawal of $250,000 from all Jackson contracts

(2) Source: Advantage Group Associates, Inc., Advantage Index Sales & Market Report 4th Quarter 2007

About Jackson National Life Insurance Company

With more than $82 billion in assets (GAAP)(a), Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also sells life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York(R), similarly markets variable and fixed annuities in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management, retail mutual funds and retail brokerage services. For more information, visit www.jnl.com.

(a)Jackson had more than $82 billion in total GAAP assets and more than $74 billion in GAAP policy liabilities set aside to pay primarily future policyowner benefits (as of 12/31/07).

The design of the Select Annual Reset (FIA950), Jackson AscenderPlus Select (FIA900), Jackson AscenderPlus (FIA700), Elite Choice (FIA800) and Elite Choice Rewards (FIA850) contracts emphasize the protection of credited interest rather than the maximization of interest rate crediting. The amount available for a full withdrawal prior to the end of the selected contract term will be equal to the greater of the Index-linked Value as of the last Indexed Option anniversary, plus the Fixed Option Value (Jackson AscenderPlus Select only), adjusted for withdrawals, less withdrawal charges and, for Elite Choice Rewards, possible recapture charges; or the Guaranteed Minimum Value adjusted for withdrawals, less withdrawal charges (Elite Choice and Elite Choice Rewards only).

Withdrawal charges are based on years since issue, contract term, state of issue and age at issue as a percentage of the Accumulation Value. Early surrenders may result in loss of principal. Withdrawal charges will be waived after the expiration of the term period selected.

Recapture charges (Elite Choice Rewards only) apply in the first 5 contract years to full withdrawals and death benefit claims, except in CT and WA. Because of the 5% extra credit feature in Elite Choice Rewards, interest caps may be lower, withdrawal charges may be higher, and the recapture charge may be longer than products that do not have the extra credit feature. It is possible that upon surrender, contract holders will receive less money back than if they would have purchased a similar contract without the extra credit feature.

If the contract holder cancels the contract within 10 days of receipt (or the period required in your state), Jackson will refund 100% of your premium less any withdrawals.

The availability of each term is subject to change. Customers should give careful consideration to their individual situation, needs and goals before purchasing the annuity. Age and liquidity needs are particularly important when considering term periods of longer duration, which may not be appropriate for everyone.

Guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company. Fixed index annuities are long-term, tax-deferred vehicles designed for retirement. Earnings are taxable as ordinary income when distributed and, if withdrawn before age 59 1/2, may be subject to a 10% federal tax penalty. Tax deferral offers no additional value if an annuity is used to fund a qualified plan, such as a 401(k) or IRA, and may not be available if the annuity is owned by a "non-natural person" such as a corporation or certain types of trusts.

S&P 500(R) is a trademark of The McGraw-Hill Companies, Inc. and has been licensed for use by Jackson National Life Insurance Company. The annuity product is not sponsored, endorsed, sold or promoted by Standard & Poor's, and Standard & Poor's makes no representation regarding the advisability of purchasing an annuity. For more information regarding the criteria for index additions and removals, please visit www.standardpoors.com. The Index is unmanaged and not available for direct investment, and does not include the reinvestment of dividends.

The Multi-Strategy Index is a proprietary benchmark created by and for the sole use of Jackson. The index is constructed by applying five predetermined selection criteria and contains approximately 160 stocks. Every January, the index is reconstituted and an initial weight of approximately 20% is applied to each of the five criteria. By design, the five criteria are constructed to minimize company overlap. The index includes stocks from large, mid-sized and smaller U.S. and international companies, based on market capitalization. Please note the selection criteria, number of stocks and reconstitution date are subject to change without notice. The Multi-Strategy Index was created by and for the sole use of Jackson. The Index is unmanaged and not available for direct investment, and does not include the reinvestment of dividends. Changes to the index will be noted at www.jnl.com.

Fixed index annuities are issued by Jackson National Life Insurance Company, Home Office: Lansing, Michigan and distributed by Jackson National Life Distributors LLC. Not available in all states and state variations may apply. These products are fixed annuities that do not participate in any stock or equity investments. Limitations and restrictions apply, including possible withdrawal charged. During the first four contract years, the annuity's cash withdrawal value may be less than the initial premium. For costs and complete details, contact your representative or the Company.

Fixed index annuities may not be suitable for everyone. Please contact your representative to help determine with a Jackson fixed index annuity is right for your situation. The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.

New FIA Product Combines Principal Protection with Opportunity to
Earn Additional Interest