2014-04-30 16:08:04 -
Triton Digital : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftri .. , a leading technology provider for the audio industry, today announced the deployment of its Streaming Platform : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftri .. and Ad Platform : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftri .. to Oxfordshire radio stations JACKfm and JACKfm2. This means Oxfordshire listeners will be able to enjoy Triton’s industry-leading high-end audio streaming technology. In addition, in 2014 106 JACKfm will become the first local radio station in the U.K. to employ targeted, in-stream advertising via Triton’s Ad Platform.
Triton Digital’s Ad Platform technology provides broadcasters with the ability to customize the online consumer experience and drive revenue by growing their digital audience. Using the Ad Platform, 106 JACKfm will be able to deliver highly contextual ads to
listeners by means of advanced targeting and online audio ad replacement.
“The ability to replace ads enables us to deliver a more personalized experience to each and every listener,” said Ian Walker, General Manager of JACKfm and JACKfm2. “Triton Digital’s extensive experience and solutions built specifically for digital audio make it an ideal fit for us as we look to grow both audiences and revenues.”
“A reliable stream and ad replacement is critical to a radio broadcasters’ ability to grow and monetize their online streams, and results in a better overall experience for listeners,” said Jay Supovitz, Senior Vice President, Publisher Development of International Markets at Triton Digital. “We are proud to serve the streaming and advertising needs of JACKfm and JACKfm2 as the brand continues to grow and scale.”
About Triton Digital
Triton Digital ( www.tritondigital.com
: cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
) is a mid-stage technology company focused on the digital audio industry.
More leading publishers – including CBS, Pandora, Entercom, and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.
About JACKfm and JACKfm2
For further information on JACKfm and JACKfm2, contact Ian Walker, General Manager on 01865 315 980 or email email@example.com
: cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fma ..
Follow the new JACKfm 2 @jack2oxford : cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fma ..
and Facebook.com/jackfm2 : cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fma ..
JACK FM is a branded format owned and licensed by SparkNet Communications : cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fma ..
from Vancouver, Canada.
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Triton DigitalJay Supovitz, +1 866-448-4037 x 7027SVP,
Publisher Development,International Markets Jay.Supovitz@tritondigital.com
: mailto:Jay.Supovitz@tritondigital.com orJACKfm
& JACKfm2Ian Walker, +44 1865 318728General Manager Ian.Walker@jackfm.co.uk