2014-02-03 06:02:02 -
Despite China’s automakers suffering a steep decline in exports during 2013, JAC Motors boasted solid growth proving that excellent product quality, strong market structure and a broad product portfolio can overcome challenging conditions.
JAC Motors, China’s number one exporter of light trucks for thirteen consecutive years, has shown industry peers that excellent product quality, a strong market structure and broad product portfolio can shield exporters from tough conditions. China’s automobile industry in 2013 saw a steep decline in exports for the first time since 2009.
Despite the shock downturn, JAC again produced stunning results, exporting 58,436 cars and achieving 8.8% growth in exports compared to 2012.
JAC’s strategy of exporting a wide range of vehicles to a variety of markets has largely
insulated the company from industry’s 2013 7.5% decline. JAC originally exported only light trucks, however the company focused on creating a strong market structure and continuously broadened its product portfolio to include all types of commercial and passenger vehicles.
A 9.9% year-on-year increase in exports of light trucks saw some 22,000 head abroad. Moreover, almost ninety percent of these were high-end trucks equipped with 4DA1 and Cummins engines. The company’s J2 model sedan enjoyed an annual export volume of more than 8,800 units, representing 69% year-on-year growth and earning third rank among all A00 sedans. Total passenger vehicle exports exceeded 30,000 units, ranking the company fourth.
Consistent with their goals of responding to market demands, JAC is preparing for further growth in 2014 by the launch of their second generation passenger vehicle, the S5, for export to Bolivia, Peru, Ukraine and several other countries. JAC is also preparing to enter established markets by exporting its high-end trucks to Australia, Singapore, Chile, Mexico and Malaysia, while maintaining its strong presence in countries like Algeria and Colombia.
To further diversify, JAC is also investing in electric vehicles. The company signed an export agreement with GreenTech Automotive Inc. USA, for some 2000 electric vehicles, reflecting JAC is pioneering new markets in developed countries with Chinese-made electric vehicles.
Vice General Manager, Carl She, explains that, “JAC’s success comes from the fact that we stick to our value proposition, and we continue to optimize our market structure and product structure to meet the demands of markets with high-technology standards. In 2014 we’ll maintain our quality-first strategy, continue to build our brand, expand our market share and reward our loyal customers with top quality products, while always striving for further developments and breakthroughs.”
JAC Motors is a comprehensive automaker that has developed full-line independent brand vehicles including light, medium and heavy trucks, sedans, MPV, SRV, buses, chassis, engineering machinery, engines, gearboxes and other key components. Based in Hefei China, the company’s national-level research and development centre drives its innovation.
Additionally, JAC also founded China’s first overseas research and development centre in Turin Italy, and a second in Tokyo, Japan.
With 50 years development, JAC currently enjoy an annual production capacity of more than 700,000 units and 50,000 engines, ranking the company among China’s top 10 automakers. Aside from being China’s number one exporter of light trucks for thirteen consecutive years, JAC has been lauded with many awards for excellence, competitiveness and competence and the company’s products and management are recognized as of advanced international standard. The company’s focus on “Better Products, Better World” will continue to be the driving philosophy behind its many successes.
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