2013-03-11 21:32:57 -

PLANO, Texas, March 11, 2013 -- J. C. Penney Company, Inc. (NYSE: JCP) announced
today  that Ken Hannah, chief financial officer of jcpenney, will participate in
the  Bank of  America Merrill  Lynch 2013 Consumer  and Retail Conference in New
York City on March 13, 2013.

The question and answer session will begin at 2:20 p.m. ET and will be available
via    live    webcast    on    jcpenney's    investor    relations    page   at
 ir.jcpenney.com/.  Replays of the webcast will be available for up to 90
days after the event.


For further information, contact:

Investor Relations; (972) 431.5500
jcpinvestorrelations@jcpenney.com

Media Relations; (972) 431.3400
jcpcorpcomm@jcpenney.com

Corporate Website
ir.jcpenney.com

About jcpenney:
More  than   a century ago, James Cash Penney founded his company on the principle
of  the Golden Rule:  treat others the  way you'd like  to be treated - Fair and
Square.  His legacy continues to this day,  as J. C. Penney Company, Inc. (NYSE:
JCP)  boldly transforms the retail experience across 1,100 stores and jcp.com to
become  America's  favorite  store.  Focused  on  making the customer experience
better  every  day,  jcpenney  is  dreaming  up  new ways to make customers love
shopping  again. On every visit, customers  will discover great prices every day
in a unique Shops environment that features exceptionally curated merchandise, a
dynamic presentation and unmatched customer service. For more information, visit
us at jcp.com.

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Source: J. C. Penney Company, Inc. via Thomson Reuters ONE
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