2010-02-09 20:32:20 -

This season, green is the new black. Los Angeles-based nonprofit, the Green Youth Movement : (GYM) will be presenting THE GREEN INITIATIVE : : A Humanitarian Fashion Show at 1 p.m.
on Saturday, March 20, 2010 at Sunset Gower Studios in Hollywood, California. As part of Los Angeles Fashion Week, this highly anticipated event aims to celebrate sustainable living by showcasing collections from eco-friendly designers. THE GREEN INITIATIVE is positioned to prove that fashion and sustainability can go hand-in-hand, and that eco-conscious alternatives can be just as “haute” on the runway.

Produced by The Gallery Los Angeles, THE GREEN INITIATIVE will feature collections from sustainable designers such as Emily Factor, Lizzie Parker and others. All designs

are made in the United States, utilize sustainable materials and are responsibly produced – just the kind of environmentally sound solution that the Green Youth Movement advocates in its mission to promote sustainable living and green education amongst the younger generation.

“THE GREEN INITIATIVE is an opportunity to communicate the importance of living sustainably to the next generation of consuming adults,” says 17-year-old Ally Maize : , Los Angeles’ resident “green teen” and founder of the Green Youth Movement. “We want people to reduce, reuse, recycle and rethink the choices they make every day in every aspect of their lives, including fashion.”

Proceeds from THE GREEN INITIATIVE will go to the Green Youth Movement’s conservation and reforestation initiatives, notably a tree-planting project in the Silverwood Lake State Recreation Area to offset the fashion show’s carbon footprint.

THE GREEN INITIATIVE will also give guests a sneak peek of GYM’s Green Cinderella Project : , an effort to encourage teens to recycle prom dresses by donating them to less fortunate students.

“Fashion is such a big part of youth culture and serves as an ideal means of raising global awareness of sustainable living,” adds Ally. “We hope THE GREEN INITIATIVE gets people excited about being green and making environmentally-conscious lifestyle choices.”

To join in on the glamour, purchase tickets for THE GREEN INITIATIVE at gymfashionshowtix.eventbrite.com : .

For more information on the Green Youth Movement, please visit www.greenyouthmovement.org : .

Green Youth MovementJessica LieuMedia Representative323-937-1951 Jessica@TylerBarnettPR.com : mailto:Jessica@TylerBarnettPR.com