2009-01-13 03:55:01 -

AdMob, the world's largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.


iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in

the AdMob Network with 4.7 percent share. While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.


Other highlights from the December 2008 report:


- Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
- Symbian is the #1 smartphone OS worldwide with 41 percent share. In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
- The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
- Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share. Both are strongest in North America and Latin America.
- Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
- Android already leads Symbian in North America with 2 percent of OS share.
Visit AdMob's Metrics Report site (www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.


AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.


(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.


About AdMob


AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.


AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.








AdMob

Nicole Leverich, 650-931-3944

nicole@admob.com