2009-11-10 17:02:05 -

Inuvo™, Inc. (NYSE Amex: INUV) announces the beta launch of its newest technology service, LocalXML™ and the LocalXML-powered showcase web property, Yellowise.com™. Using the LocalXML API, website and application developers can build unique, data-driven user experiences fueled by business listings and monetized by Inuvo advertisers.

As on Yellowise.com, individual users of LocalXML-powered sites will be able to find the name, address,

phone number, location, reviews and more for any business in the USA based on a simple "what" (e.g. dentist) plus "where" (e.g. Clearwater, FL) search.

As content and user experience continue to differentiate one web property from another, LocalXML allows publishers to cost-effectively incorporate a local search function within their own websites or applications and gives them a way to increase both user page views and the monetization of those page views.

“More and more of our publishing partners are demanding that we innovate by providing technology that allows them to easily build out value enhancing user experiences,” said Jeremy Chrysler, SVP of Inuvo’s Exchange Segment. “With LocalXML, a directory search service can be integrated into a website within hours with updates and features centrally managed and distributed by Inuvo.”


Most websites and web-based business search applications retrieve their information from a locally hosted and managed database. While this approach is the current standard, Inuvo recognized that many small website publishers need yellow page like business information, but lack the financial or technical resources necessary in-house to build, manage, update and innovate around such databases.

The Yellowise.com site proves that companies can build data driven XML-based websites that are indistinguishable from the alternative, more manual deployment options. User behavior on Yellowise.com will fuel enhancements to the LocalXML engine from which LocalXML clients will derive benefit.

Richard Howe, Inuvo CEO, added, “The launch of Yellowise.com and the LocalXML engine, signals an important step in Inuvo’s strategy. While the Inuvo Platform will be the hub for tracking and managing advertiser and publisher relationships, innovation like LocalXML will further enhance the value proposition for both advertisers and publishers looking to do business with Inuvo. Every new LocalXML client is a perfect prospect to monetize their own applications using our ads, so it’s a double-win.”

To learn more about LocalXML, please visit www.localxml.com : .

To see LocalXML in action, please visit www.yellowise.com : .



About Inuvo™, Inc.

Inuvo is a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers. Clients achieve their goals across marketing channels that include search, affiliate, lead generation and email. For more information, visit www.inuvo.com : .

Comparable companies include: ValueClick, Inc. : (VCLK), Marchex, Inc. : (MCHX), Digital River, Inc. : (DRIV), LookSmart, Ltd. : (LOOK), and Local.com Corp. : (LOCM).

Inuvo, Inc.Melissa Witt, Director, Marketing, 727-324-0211 x 2171 melissa.witt@inuvo.com : mailto:melissa.witt@inuvo.com orInvestor
Relations:Genesis Select CorporationBudd Zuckerman,

President, 303-415-0200 x 106 bzuckerman@genesisselect.com : mailto:bzuckerman@genesisselect.com