2014-01-02 11:52:27 - An international consortium which produces websites designed to make it easy to publish newsletters using material directly from the websites has launched a UK operation.
Australian-based EzyMedia already has outlets in the USA and Canada. Now it has established a UK team to support a website – www.EzyMedia.co.uk – which sets out the company’s offering for the UK market.
The consortium is particularly targeting businesses and membership organisations – such as clubs, societies and associations – which have both a website and a newsletter that they send to customers or members. Both often contain similar material but producing them has traditionally been two quite separate time-consuming operations.
EzyMedia websites are designed not only to be easy to update and maintain but also to integrate with a newsletter production system. This makes it easy to ‘build’ a newsletter using material from the website and also to manage distribution
with simple-to-use tools that target content and advertisements to specified audiences.
The websites are built using WordPress opensource technology - the world’s leading website building tool. It is the largest self-hosted web tool in the world, used on millions of sites and by tens of millions of people every day.
John Hancock, Australia-based CEO of the EzyMedia group, said: “We already have a few European customers but the launch of the UK operation takes EzyMedia into Europe in a big way. We now have local support from a UK team that can offer not just EzyMedia software but a wide range of other marketing expertise.”
A new company – EzyMetrix Ltd – has been set up specifically to handle the EzyMedia business in the UK. It is a sister company to well-established marketing communications business Metrix Marketing (www.metrixmarketing.co.uk) It has some of the same contact details (phone 01733 564 906; mail to PO Box 1252, Peterborough PE1 9QB) as Metrix but its own EzyMedia branded website (www.EzyMedia.co.uk) and email address (firstname.lastname@example.org