2013-08-28 12:35:47 - Organised by Apex-Brasil and Fundação Dom Cabral, the event will focus on developing consistent internationalization strategy
August 28, 2013
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) has announced that it is partnering with Fundação Dom Cabral (FDC), a Brazilian business school that focuses on executive and company development, to organise the Middle Eastern edition of the Inter-Com Program, which is designed to build capacity in internationalization and competitiveness. Targeted at entrepreneurial leaders and executive officers, the Inter-Com Middle East will be held in Dubai from November 4 to 7, 2013.
The underlining goal of the four-day program is to assist Brazilian companies which are at an advanced stage with regard to their expansion overseas, develop a consistent internationalization strategy. The event will also serve as an excellent platform to help Brazilian companies get an in-depth understanding of
various aspects of conducting business operations in the Middle East, including the region’s financial system and the cultural sensitivities.
A range of highly relevant topics will be addressed during the lectures scheduled for the Inter-Com Middle East, mainly those related to access to credit lines and investments in the Middle East. Participants will also be updated on the challenges to consolidate the presence of Brazilian companies in Middle Eastern markets and on the requirements to establish a business in the region.
“The Middle Eastern edition of Inter-Com will prove extremely beneficial to Brazilian companies who are looking to tap into the numerous investment opportunities available in the region. The program will serve as an ideal platform for participating entrepreneurs to learn more about best business internationalization practices that were aimed at Middle Eastern markets, exchange experiences with peers that already operate in the region, and to gather necessary market information based on the insights shared by scholars and business experts,” said Mauricio Borges, president of Apex-Brasil.
In addition to the events detailed above, Royal Capital, an Abu Dhabi-based consulting company specialized in financial services, recently carried out technical visits to 10 Brazilian companies – from the cosmetics, toiletry and fragrance; civil construction; food & beverage; steel; and mining industries - to update them about the Islamic financial system and the existing credit options in the Middle East.
Besides the participation in discussion forums chaired by international experts who will talk about access to credit lines and investment in different financial centers, the four-day training program in Dubai in November will feature lectures by scholars on internationalization and corporate management in the Middle East. Moreover, representatives from Brazilian companies that already operate in the region will talk about their entry in the Middle East, sharing related mistakes and achievements.