2008-03-16 13:54:08 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/reports/c85552) has announced the addition of " Spending through 2012 in Insurance North America (Databook)" to their offering.

To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property

& Casualty (P&C) and Life & Pension (L&P) insurers worldwide.

Scope

-- Segments CRM license and subscription spending by insurers by region and country

-- Quantifies spending on CRM by insurer type

Highlights of this title

-- According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.

-- The United States accounts for over 90% of CRM spend by insurers in North America. Canada, however, is projected to have a bit healthier growth rate.

Key reasons to purchase this title:

-- Understand the current and future direction of CRM spending in the insurance sector

-- Compare opportunities across countries and insurer types -0- Key topics Overview Catalyst Summary Methodology INTRODUCTION Global Spending on CRM Licenses by Insurers, by Region, through 2012 North American Spending on CRM Licenses by Insurers, by Country, through 2012 North American Spending on CRM Licenses, by Insurer Type, through 2012 APPENDIX Definitions Further reading Ask the analyst Our consulting Disclaimer

For more information visit www.researchandmarkets.com/reports/c85552

Source: Datamonitor

Research and Markets
Laura Wood
Senior Manager
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press@researchandmarkets.com