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InStyle Studio Signs Licensing Deal With Manic Panic To Develop A New Cosmetics Collection


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© Business Wire 2009
2009-11-24 14:06:09 -

Under an exclusive worldwide license from Manic Panic and Tish & Snooky N.Y.C. Inc, InStyle Studio Corporation will launch the Manic Panic Cosmetics collection, debuting at mass market stores in the second half of 2010, in time for the eminent holiday season.

"Manic Panic Cosmetics will stay true to the alternative, edgy heritage created by the original punk-rock sisters Tish and Snooky," says Alexander Lebedev, founder of InStyle Studio Corporation. Former members of the renowned new-wave punk band Blondie, Tish and Snooky first rocked the beauty industry when they launched their successful line of extreme hair colors in every shade of the rainbow. "This new cosmetics collection will focus on intense colors and products to get the alternative look that continues

to grow in popularity among teens and young adults. In expressing their own personal styles, they can experiment with dark, goth, rock or underground flair," explains Lebedev.

"We are thrilled to be working with the talented group at InStyle Studio. They totally 'get' who we are, from our rock & roll aesthetic to our policy of no animal testing or ingredients. We don't just sell it, we live it!" said Tish & Snooky.

Manic Panic Cosmetics will launch with a limited-edition Creature of the Night collection that capitalizes on the growing niche of non-traditional, non-conservative looks that currently isn’t being filled. It is a perfect fit for a brand as bold and creative as Manic Panic. The line offers different palettes that help create specific looks. Each palette includes step-by-step instruction cards created by Tish and Snooky. There is also a good mix of single items including vivaciously described, including crème eye liners in Raven and Fallen Angel, lipstick in Postmortem and Vampire's Kiss, pressed and crème powder in Virgin and Goth White, nail polish in Immortal and Heavy Metal. Also in line with Manic Panic's hair color heritage, there will be a collection of intense temporary color hair sprays and stencils to allow for creative works of self expression. Items from the collection are available individually and in sets, packaged in stylish kits, with suggested retail prices from $4.00 - $10.00.



InStyle Studio CorporationAlexander Lebedev, 206-313-4678 alex@instylestudiocorp.com : mailto:alex@instylestudiocorp.com


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Hossam Abdel-Kader
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